With the increasingly frequent economic and trade relations between the mainland and Hongkong, more and more Hongkong shoes Enterprises are turning to the mainland market, but due to the lack of a deep understanding of the mainland market, the development of Hong Kong shoe brand is relatively uneven. In order to boost the development of Hongkong's shoe brand, the shoe industry association of Shanghai will officially visit Shanghai on Wednesday. Liang Richang, President of the footwear industry association, said that as the development platform of the shoe brand in mainland China, the "shoe spring" plan has assembled 11 brands and more than 1000 shoe design products. "All the brands we brought did not set up a special store in the mainland. In the coming year, they will use the platform of" shoe spring "to help the shoe brand develop the mainland market by means of B2B (enterprise to enterprise marketing).

In Shanghai World Trade Center, "shoe springs" display space, more than a thousand Hongkong. Originality Shoes are especially attractive. Liang Richang said that a total of 11 shoe brands in Hongkong were involved in the "shoe spring" plan launched in Shanghai. Although the above brands were sold in Hong Kong, they were hard to trace in the mainland market. "The inability to enter the high-quality department stores in the mainland is the biggest bottleneck for the development of Hong Kong shoe brand in the north." He added that, compared with the shoe brand of the mainland, shoes in Hongkong are more internationalized in design, and the shoe traders are more engaged in export business, so the quality management of shoe shoes is better than before. But now the shoe market in the mainland has entered the "Warring States era". The shoe shoe brand in Hong Kong is not very well known in the mainland. "The shoe spring project" will help participate in the brand and find a way to enter the high quality shopping mall in East China so as to make it more familiar with and enter the wholesale and retail market in the mainland.

　　 Developing the mainland market is a good opportunity.

Sponsored by the SAR government, "the development of brand, upgrading and transformation and expanding the domestic market special fund" sponsored by the Hongkong Footwear Association and the Productivity Council, it is committed to promoting the brand development of Hongkong footwear industry, enhancing the competitiveness of the industry, and nurturing more Hongkong designers. Before coming to Shanghai, the footwear industry will conduct a comprehensive screening of Hongkong shoe brand, and finally pick up a number of brands and products that can show the unlimited design creativity of Hongkong shoes.

Liang Richang pointed out that the purpose of "shoe springs" is to become a market and young people. Designer The bridge, so that their works, have the opportunity to launch the market and even rush out of Hongkong, to sell abroad, I believe is also the ultimate aspiration of designers.

　　 Recommend brand change every season

As a fashion city in the mainland, Shanghai has brought together all the fashion buyers in the country, which are the main factors of Shanghai's entry point. Liang Richang said that at present, there is fierce competition in the homogenization of footwear brands in the mainland, and department stores are also looking forward to introducing fresh blood. In the coming year, the "shoe spring" will help the Hong Kong shoe brand to establish sales relations with buyers, department stores and wholesalers in East China as soon as possible through the B2B mode. He also said that during the promotion period, the Federation will exchange the brand and footwear products according to local consumers' preferences every quarter. When a brand is gradually integrated into the local market, the "shoe spring" will also re screen and introduce other Hongkong brands to participate in the promotion.