Ladies with many styles clothing For example, men's formal clothes are often dull and single in color. In order to make the men's clothing industry a step further, the India garment industry has created a series of "smart" clothing, such as the collar can automatically adjust the size of the shirt according to the size of the neck, the weight of less than a jin of suits, fabrics can be beauty skin care clothing and so on.

According to recent reports from India economic times, men's formal dress is more rigid than women's clothing, which largely inhibits the development of the industry. In order to break through this restriction, many clothing brands began to bring forth the new and bring forth the new, and embarked on the road of "smart clothing".

Imagine that the collar of a shirt can be automatically adjusted according to the size of the neck of the wearer. A suit can be packed into a notebook size, so that people who travel frequently can travel lightly, adding high-performance sweating fibers into their skirts and shirts to keep office white-collar workers cool in hot summer. In short, innovative patterns emerge one after another.

"Men's formal clothes are not an exciting field, and innovation is what keeps the field alive," says Bhaskar Kelkar, President of Park Avenue, a famous menswear brand. Today, the "smart" men's suit is constantly consuming the market share.

Park Avenue has successfully launched a series of men's clothing brands such as ColorPlus and Parx, which generate 40% of the total revenue of the company. In addition, the company also launched Autofit, Hybrid Sensor, Zero Gravity and other brands, which helped the company through the most difficult times of the economic crisis, and has achieved rapid growth in the past few years.

India's clothing market value is as high as 970 billion rupees, while men's clothing occupies the largest share in the market, about 43%. The market share of men's suits is about 150 billion rupees, of which 5-6 high-end brands have a market value of about 30 billion rupees.

Today, the lifestyle of India consumers has changed, and men's clothing brands must come up with solutions to adapt to this change. For example, many Indians now fly abroad for business, so lightweight and wrinkle resistant suits become essential.

In addition to Park Avenue, Madura Fashion &Lifestyle also launched its new men's suit brand Van Heusen, which weighs less than 500 grams, while ITC s Wills Lifestyle is committed to fiber innovation, made from the processing technology of Microfiber with Wills. clothes It can provide nutrients for body skin and achieve the purpose of beauty and skin care.

According to the consumer survey, 25-35 year old young male consumers are the main recipients of men's formal wear. Insiders say that this consumer group attaches great importance to the function of clothing. "No matter how innovative the clothing is, if it is not practical, these people will not buy it." He said.

India men love western formal clothes, most of them buy suit suits, suits and short coats.

Ernst &Young research shows that the men's wear market is growing rapidly, and it is not surprising that the market is booming. First of all, Western-style clothing for men and women is relatively simple in style or tone. Secondly, compared with women's wear, men's ready-made clothes are simpler in design and less demanding in tailoring.

It is understood that in recent years, luxury men's brands have landed in India and opened stores. India city men have become the number one sales target. Luxury fashion brands such as Gucci, Hugo Boss, Salvatore Ferragamo, Armani and Versace have been stationed in the India market. They share the same spring with the Brioni, Ermenegildo Zegna and Alfred Dunhill which are specifically designed to provide advanced men's wear.

Over the past few years, men in India have become the main customers of high-end brand clothing, and they have made fewer orders to buy branded garments. By 2020, the whole of India is expected. Spin And the clothing industry will grow by 11%, with a total value of more than 200 billion dollars. The largest market share of men's wear will be expanded at a compound annual growth rate of 9%.