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Apparel Customization Is Stepping Into The Homes Of Ordinary People With The Help Of Internet Platforms.

2014/6/8 0:06:00 22

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Clothing Customization Clothing Industry Customization

< a target= "_blank" href= "//m.pmae.cn/" > clothing < /a > customization is still a hot topic in China's clothing industry. A fashion custom exhibition area has been set up in China's international garment "a target=" _blank "href=" and "clothing" Expo recently held in Beijing. In an interview, the reporter learned that clothing customization is not only a patent for a few high-end consumers, but also hundreds of thousands of yuan, thousands of yuan, can also enjoy the tailor made for their own clothing customization, clothing customization is relying on the Internet platform into ordinary people's homes. 
 customization will become the mainstream mode of clothing industry 
 what is the biggest headache for clothing enterprises? Sales channels, product design and capital operation? He Guanbin, CEO of Evo tailor, thinks that these are not, but stocks. In order to solve the inventory problem, garment enterprises have made many attempts. The successful fast fashion brand achieves high inventory turnover rate through less quantity, rapid development and supply, and solves the inventory problem well. This has made Chinese garment enterprises envious. Many garment enterprises have begun to imitate the fashion of fast fashion, but there are not many successful domestic garment enterprises. Recently, e-commerce is booming. Many garment enterprises have joined in e-commerce, but many enterprises have failed. Even the most successful clothing e-commerce companies can not escape huge inventory pressure. He Guanbin believes that customization can effectively solve the inventory problems encountered in the development of the clothing industry. Customization will become the mainstream mode of garment industry in 10 years. 
 He Guanbin also thinks that custom clothes do not mean high prices and high profits. Custom clothes are not only special clothes that can not be produced by mass production for a few people. He believes that in the future, custom made garments may outstrip garments to become the mainstream of the market. Customized clothing is a new mode that can subvert the clothing industry, and it is also a thinking mode to save the whole garment industry. 
 quick customizing force suddenly rises, /p >
When p was founded in 2007, the evo tailor was positioned as a clothing brand focusing on "standardized small batch customization". Pay attention to cost performance, fashion pursuit, and strive for quick customization. These features make the custom tailoring of Evo tailor quite different from that of the service crowd. He Guanbin said that for the enterprise itself, this is a real "light assets, zero inventory" mode, because the products are received customer orders and receive full payment and then start production, which can well control inventory risk. For consumers, first choose the style of clothing that you like on the Internet, then enter two or three size data. After submitting the order, there will be no "a target=" _blank "href=" //m.pmae.cn/ "> clothes" /a "for a few days. This change to the traditional custom shop, because it brings more efficient service experience to customers, and has higher performance price ratio, more custom-made style and shorter cycle than traditional customization, and is sought after by consumers. 
P, as a rising brand in mainland China, is unique in its brand concept and production and management mode. It fills in the lack of customized market for men's clothing and opens up a new path for domestic menswear customization and provides new ideas. In addition to the evo tailors, custom brands such as men's wear and Jim brothers are also emerging. 
"P" is different from traditional customization in terms of "slow work and meticulous work". Online customization mostly takes "quick customization" as a selling point. Jim brothers a custom shirt can be completed within 30 minutes, within 48 hours to reach Beijing, within 72 hours to reach Urumqi. The tailor's tailored suit is the shortest delivery period of 5 days and the fastest 36 hours of shirts. 
 He Guanbin told reporters that the new customization mode represented by Evo tailor is developing rapidly. Now there are more than 100 chain stores in the country, which have been distributed in more than 20 cities across the country. In the past few years, business growth has reached 100% annually, and last year there was an increase of 50%. 
 He Guanbin is confident of the future of Evo tailor. Because China has strong clothing production capacity and raw materials supply market, Chinese people also like consumer customization services, and China's e-commerce fundamentals are constantly improving. He believes that "a href=" //m.pmae.cn/news/index_f.asp "> clothing customization" /a "will not be too long for mass consumer goods.