Most of the customers who come to the maternity store store are mainly pregnant women and accompanying persons, so the layout of maternity dress stores should take full account of the physical factors of pregnant women. Shopping is very tiring for pregnant women. They need to stop to rest and replenish their energy at any time. Pregnant women store owners need to set up a rest area in order to retain these customers and satisfy their needs to relax their bodies.

Only when customer When you have enough physical strength to shop, you will be right. display Pregnant women pay more attention to the purchase. Even if they are not particularly satisfied with the clothing in the store of the maternity dress store, such a humanized setup of the maternity store stores will make the customers feel the warm and meticulous service of the shopkeepers, and then they will feel good about the shop and establish a certain "loyalty", thus virtually developing the potential customers of the maternity store.

" Pregnant woman "I am very concerned about the comfort of the rest environment. The seats in the rest area must be comfortable, while the layout and layout of the seats should be considered. If the passageway is very narrow and a few seats are placed, the shoppers and the customers who are resting will feel uncomfortable. Such a layout is not appropriate.

In order to attract customers, pregnant women's clothing stores can specially design a magazine in the maternity store. Place some books related to pregnant women or child care for customers to browse. When some customers enter the maternity shop, they do not have a definite purpose of buying. When they browse the books and periodicals, they will notice the texture of the clothes that are beneficial to the health of the pregnant women or the fetus. When to wear them, they are healthy for the development of the fetus. Of course, customers will have "interest" at this time, and at the same time, business will be half done.

Generally speaking, the pregnant women's boutique magazine reading area is located near the door, so that it can be conveniently seen and read by customers. But there is a drawback to this layout, which is that although magazines and magazines placed in the maternity store store attract customers to patronize the shops of pregnant women's stores, customers may leave the store without browsing through the magazines and books, which will weaken the purpose of attracting customers into shopping.

Where possible, try to place the reading area in the deep part of the shop or the combination with the rest area. For example, it is facing the wall area of the door, so that customers want to browse magazines and books, and must pass through the exhibition rack, thus deepening the impression of customers on maternity dress. When customers get books related to pregnant women or childcare, it is certain that they need to find a nearest place to sit and browse to meet their physical and mental needs, so that they can play the role of the functional area and purchase purpose.