"P" recently, the British fashion electronics supplier ASOS issued a profit warning, saying that due to the slow growth of the international a href= "//m.pmae.cn/news/index_c.asp" market sales < /a > and the increase of promotional expenses, the profits of the company in the current fiscal year will be greatly affected.

Since then, ASOS's share price has plummeted 40% on Thursday.

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< p style= "text-align: center" > < img border= "0" align= "center" width= "482" height= "288" alt= "" height= "/" > "

In terms of < p > a href= "//m.pmae.cn/news/index_c.asp" > ASOS < /a >, it indicated that in the first quarter of May, retail sales in the UK increased by 43%, while the higher profits of international sales increased by only 17%.

Among them, the decline in the growth rate of international business has something to do with sterling's strong international currency market.

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< p > however, despite the "a href=" //m.pmae.cn/news/index_c.asp "earnings warning" /a, ASOS's annual retail sales still increased by 25% over the same period last year.

The company CEO Nick Robertson commented: "due to various factors, our profit performance in this fiscal year is not as good as expected.

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< p > our accelerated investment in technology and infrastructure supports our sales target of 2 billion 500 million pounds, and our capital expenditure is still at a guiding level.

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< p > "however, all customer indicators including active users, new users and order frequency are very active.

As the world's leading online fashion retailer, we are concentrating on promoting the ASOS business model globally.

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< p > it is understood that since 2001, ASOS has always been the darling of investors.

ASOS announced that it had doubled its growth rate in a year before it announced its vigorous investment in infrastructure in March last year.

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After a sharp fall in stock prices on Thursday, ASOS pointed out that the company's profits will decrease this year as a result of increased promotional activities, increased UK products with low profit margins and the performance of the pound in the money market.

According to its forecast, the gross profit of the company will also fall from 6.5% to 4.5% this year.

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