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In The First Quarter Of 2014, The Price Of Clothing Sales Increased By 4.5% Compared With The Same Period Last Year. Brand Competition Is Still Fierce.

2014/6/12 8:59:00 65

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 according to statistics of relevant departments, the consumer price of China's a href= "http://sjfzxm.com/news/index_c.asp" > clothing > /a > commodities increased by 2.3% in the month of 2014, compared with the same period last year, rising slightly by 0.2 percentage points compared with the same period of last year. The price of clothing sales in major large retail enterprises increased by 3.6% compared to the same period last year. In the first quarter of 2014, the price of clothing sales increased by 4.5%, or less than 5% for two consecutive years, and remained at a relatively low level in the first quarter of 2014. In addition, the retail sales of major retail enterprises decreased by 0.1% compared with the same period last year. The growth rate of sales in recent years is in line with the growth trend of clothing retail sales of Enterprises above designated size. Sales growth in the first quarter of 2014 is also the lowest in recent years, and since 2010, the growth rate has been slowing down year by year. 
Mr. He Bin, director of marketing of China's large local "a href=" http://sjfzxm.com/news/index_c.asp "fast fashion" /a "clothing retail brand MJstyle Jian Shang dress", commented on this commentary. From the first quarter of 2014, we can see that the sales volume of clothing sales of the major large-scale retail enterprises in China has slowed down, and the brand competition in the second quarter is still fierce, but there are threats and opportunities for brands with clear positioning and obvious advantages. Compared with other large clothing retail brands, MJstyle performs better and sales growth is very impressive. 
 statistics show that the number of new stores has reached 8 in the first quarter, with a new business area of 12000 and a year-on-year increase of 35%. 
 Mr. He Bin thinks that in the current clothing market, the most important thing is to have keen a href= "http://sjfzxm.com/news/index_c.asp", fashion, /a and smell, and to respond quickly to the market. Insisting that commodities satisfy the market demand is the core demand point of the brand. In addition, maintaining the rhythm of the channel with a constant amount of money has made MJstyle a success in the market. 
 MJstyle plans to continue to tap the potential of fast fashion market in the future and become the largest retail group in China. In May, the company continued its growth of new stores in the first quarter in Qinhuangdao, Ningbo, Beilun, Wuhan and other places. The sales day of each store was greeted with unusually hot scenes, and the daily sales records were constantly broken. 
 it is reported that the real estate developers of Jian Shang dress and Wanda, Huarun, Longhu, Yintai, Cade, Baolong and other real estate developers are working closely together. It is estimated that the number of new stores can reach nearly 30 in the second quarter, including Beijing, Guangzhou, Jiangsu, Zhejiang, Chengdu, Wuhan and many other cities. 
 MJstyle is the core brand of Jian Shang dress. With new backing investment as a powerful backing, it is determined to become the most stylish fashion brand in China. The brand is based on Shanghai and Beijing, and its marketing network is spread all over China. Now there are more than 1500 MJstyle30 stores, and more than 200 TOPFEELING (MJstyle boutique Mini shops) have more than 200. Soon, it is about to open 10000 yuan comprehensive retail store (FISHOP) in Shanghai and Beijing. The company plans to open 1000 MJstyle and 3000 TOPFEELING stores in the next 5-10 years.