"P >" Japan "a href=" //m.pmae.cn/news/index_c.asp "> uniqo < /a >" will improve the sales price of new products after August, and the price is expected to rise to about 5%.

This is the first time in Japan that UNIQLO has been raising the price of new products.

Japan increased its consumption tax from 5% to 8% in April, while sales of existing stores in Japan's UNIQLO sector continued to grow.

UNIQLO believes that personal consumption will continue to be strong, so it is decided to reflect the impact of rising prices of raw materials and the depreciation of the Japanese yen to commodity prices.

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< p > > a target= "_blank" href= "//m.pmae.cn/" > clothing < /a > the international price of raw material fiber continues to rise.

The representative raw material polyester fiber general merchandise has increased by about 30% in the recent 5 years. The feather used to produce feather clothing has been affected by avian influenza, and the price has soared to 4--5 times 5 years ago.

Many large business think that with the demand growth of emerging economies, "raw materials are seriously out of stock, and prices will remain high."

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< p > implementation of SPA, UNIQLO, which is an integrated operation from commodity planning, development to production and sales, has lowered sales prices through large-scale procurement and production of specific commodities.

UNIQLO has been able to digest the price of raw materials by improving production and other measures. However, it is expected that the price of raw materials will continue to rise in the future, so it is decided to shift the cost of raw materials to commodity prices.

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< p > the price increase is different from that of the commodity. The price of the new sweater priced at 1896 yen (excluding tax) will be increased to 1990 yen (excluding tax) after August.

The existing commodity with constant price will be discounted and sold to digest inventory and gradually replace it with new products.

UNIQLO will improve the function of clothing to gain consumers' understanding while increasing prices.

For example, the denim will be changed into a flexible material to increase the thermal insulation of the thermal underwear "HEATTECH" to 1.5 times the past.

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< p > by the Abe Shinzo administration's < a href= "//m.pmae.cn/news/index_q.asp" > economic policy < /a > "Andouble economics" and so on, personal consumption is still strong after the consumption tax increases.

If the price rise of UNIQLO, seen as a "deflationary winning group", can stimulate other retail enterprises, the trend of Japanese retail enterprises from deflation may accelerate.

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