The 2008 annual list of China's top 500 brands affecting the world has been released to the world by the world famous brand conference and the world brand organization, the US China business and investment general association and the world city TV world enterprise research center.

The 10 Quanzhou brands are listed in tea, clothing, sportswear, sports shoes, leather shoes and sporting goods.

The list of Quanzhou brands includes: Tea: Tieguanyin; costumes: Jin Ba, seven wolves; sportswear: XTEP, 361 degrees, Anta, PEAK; sports shoes: XTEP, 361 degrees, Anta, Jordan, PEAK; leather shoes: rich birds; sporting goods: Hongxing Erke, Jordan, 361 degrees.

Sports wear, sports shoes and sporting goods in the list are almost all Quanzhou brands.

There are 11 brands of sportswear and sneakers on the list, and Quanzhou brands account for 9 seats.

The three seats in the sporting goods sector are all occupied by the Quanzhou brand.

In the year of 2008, the 500 strong brands of the Chinese power that influenced the world were selected to enhance the popularity and reputation of Chinese brands, enhance the sales force and brand influence, implement the strategic planning of brand internationalization, move towards the world and influence the world. The 18 indicators of more than 3000 brands of Hong Kong, Macao, Taiwan and mainland four were evaluated by comprehensive evaluation and multi rounds of 18 indexes, such as brand awareness, reputation, credit, satisfaction, loyalty, impact, growth and innovation. Finally, the International Committee of experts examined and approved the selection of 68 brands.

The selection process includes independent questionnaire survey, brand strength special research, brand international influence comprehensive statistics, international expert letter evaluation, etc.

Yang Jing: editor in charge