< p > < < a href= "http://m.pmae.cn/news/index_c.asp >" Chinese cowboy style genre founder public funding < /a > news conference and KUBBKU cowboy Chinese Wind online mall opening ceremony and fashion fans show "was held in Shanghai. At the same time, An Daxin, general manager of Guangzhou Wei Jia Mstar Technology Ltd, represented the founder of Guangzhou cowboy style genre Association. The alliance advocates innovation of Oriental cowboy schools, integrates Chinese aesthetic culture into cowboy fashion design, transforms traditional cowboy design concept and water washing technology with advanced design and technology, and forms a new cowboy fashion vision and trend. It displays the fashion culture charm of Chinese cowboys. < /p >
< p > < a href= > //m.pmae.cn/news/index_c.asp > > Yang Jizhao, vice chairman of the China Textile Industry Federation, Feng Dehu, vice president of the China clothing association, Zhang Qinghui, vice chairman of the China Fashion Designers Association, Liu Yueping, President of Guangdong clothing and Apparel Association, honorary chairman of Shanghai textile engineering society, Du Shuangxin, vice president of Shanghai Garment Association, etc., attended the event, and witnessed the glorious moment with representatives from all over the country and media reporters. < /p >
< p > obviously, in the aspect of brand development and market discourse right, the competitiveness of Chinese cowboy industry is still insufficient. The development of Cowboy brand in the world is a unique and artistic cowboy product with the market's favor and recognition. < /p >
< p > the competition of "a href=" //m.pmae.cn/news/index_c.asp "denim brand /a" at home and abroad is essentially the competition of cultural creativity. China's cowboy industry must take a place in the world stage and show the "cowboy image of China" to the world. The key is to build a truly strong Chinese cowboy culture brand. Yang Jizhao, vice president of China Textile Industry Federation, pointed out in his speech that the development of the domestic cowboy industry in the past has been the continuation of the western cowboy style originating from the United States. It lacks the elements of China's own creation, and as the industry enters a critical period of transformation and upgrading, the cowboy industry also needs corresponding development and innovation. The creation of the Chinese cowboy style genre founder Confederation is undoubtedly a good exploration. It integrates the cowboy costume with traditional Chinese culture and creates the unique genre and style of Chinese cowboys. It will promote a fundamental change in Chinese cowboy style and bring revolutionary and subversive effects to the innovation of cowboy industry. < /p >
< p > > according to Zhang Zhijun, general manager of the Guangzhou city's wejianda new Mstar Technology Ltd and Guangzhou cowboy Textile Co., Ltd., the Chinese cowboy crowd raising platform is the first cowboy fashion innovation based on the Internet thinking. It integrates printing, dyeing, design, production and O2O interactive marketing communication with cowboy costumes users, integrates all social resources, and opens up the vertical chain of the upper and lower reaches of the industry and the interconnected online and offline lines. It will build the world's first clothing culture ecosystem, which combines culture and fashion with the public. < /p >
< p > it makes full use of the Internet thinking to put forward the public funding for the whole society: all the chips of Chinese style graphic design, all kinds of costumes designed by Chinese cowboy style, the requirements and suggestions of Chinese dress culture for Chinese cowboys, the variety of culture and art in the Chinese cowboy style, the crowd raising designers and the crowd raising fans. < /p >
As a forerunner, Wei Jia anda innovation technology and technology has produced "blue cap color" denim fabric. It fully displays the "blue cap color" denim fabric's energy saving and emission reduction technology content and two-layer color characteristics, and uses the printing and color pulling technology to present the Chinese essence's exquisite pattern on the denim fabric to form a unique Chinese style color denim denim fabric. "P" On the basis of this, through the blending and blending of jeans, the cowboy goes to the fashion direction of upper garment and skirt, supplemented by innovative oxidation and color washing process, and produces the Chinese style DenimChoice Cowboy brand costumes. < /p >
< p > for this reason, Feng Dehu, vice president of the China clothing association, thinks that the crowd raising is an innovative mode. It collects all the forces of the government, associations, enterprises and designers to jointly promote the development of Chinese cowboys. As the only clothing that can be worn by men, women and children in the world today, the cowboy will further promote the development of the domestic Cowboy brand in the Chinese market after joining the Chinese elements, and even drive the share of the international market. < /p >
< p > Zhang Qinghui, vice president of the China Fashion Designers Association, also believes that it is a good attempt to promote the cowboy industry by taking the crowd as the breakthrough point. In his view, over the past century or so, the key to cowboy's staying enduring is that it can adapt to the different life styles of different times, nations and countries. In the face of this changing consumer era, innovation alone can influence more consumers to choose cowboys. < /p >
< p > Liu Yueping, President of Guangdong clothing association, gave high praise to this. He said that this event is the promotion of the soft power of Chinese cowboy culture. It will convey a strong sense of identity to Chinese traditional culture, wear Chinese cowboys, experience traditional aesthetic culture, and experience different interpretations of cowboy fashion in China. This also indicates that Chinese cowboy fashion has its own voice since then. < /p >