After P announced its plan to withdraw from India's a href= "//m.pmae.cn/news/index_c.asp" > wholesale business < /a >, recently, Carrefour reached a preliminary agreement with the world's third largest discount chain supermarket group, Spain Dia (Dia), Dia will sell its flag into the loss of Dia France to sell to Carrefour.

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In the view of the industry, "P" has been split from independent listing 3 years ago to some parts of the business now. Carrefour's move is a consideration of the combination of formats in the context of its relatively low business development in Europe.

Although Carrefour does not seem reasonable enough to enter the unfamiliar discount supermarket, in essence, there is no difference between hypermarkets and discount supermarkets.

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< p > < strong > acquisition of Dia, French business < /strong > /p >

< p > it is reported that "a href=" //m.pmae.cn/news/index_c.asp "Dia < /a" said last Friday that it had reached a preliminary agreement with Carrefour, which will sell its lost Dia business to Carrefour.

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On the same day, Carrefour also announced the signing of the letter of intent with the Dia group, which would like to reach an exclusive agreement to purchase Dia chain supermarket operated by law at the value of 600 million euros.

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< p > reporter understands that Dia chain supermarket is the third lowest rated supermarket in the world. Although its operation in Spain is good, its French business is in a difficult position.

In 2013, sales of Dia supermarket chains in France dropped by nearly 11%.

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< p > at present, Dia France has 7500 employees and more than 800 stores.

Spain's Savoy Del bank valued Dia France last month at about 500 million euros (including debt).

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< p > on the above takeover and the starting point of the acquisition, the reporter interviewed Carrefour China, because it belonged to the French headquarters, the other side indicated that it needed to be confirmed by headquarters.

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< p > in the view of the industry, this is consistent with the previous development plan of Carrefour.

Carrefour CEO said in March that Carrefour Group would like to further expand its business, especially in France.

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Carrefour also said that the completion of the paction was subject to the signing of the final agreement. Before that, the representatives of the Dia enterprises in France had to consult the relevant issues, and also needed permission from the competition authority. P

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< p > however, some institutions have pointed out that Dia's acquisition in Paris and southeast France may lead to competition problems.

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< p > < strong > low price > a href= "//m.pmae.cn/news/index_c.asp" > discount format < /a > /strong > /p >

< p > actually, before 2011, Dia belonged to Carrefour.

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In P March 2011, Carrefour officially split 100% of its Dia discount retail sector and 1/4 of its property sector.

In July of that year, Dia group went public in Spain and officially separated from Carrefour and became an independent listed company.

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In recent years, Carrefour's business development in Europe has been difficult to achieve. < p >

According to some points, this is partly because Carrefour continues to rely on the hypermarket model, and consumers are more inclined to shop online and purchase non food products from professional suppliers.

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Before P, analysts told reporters that for Carrefour, the key to success in revitalization of Europe's business lies in the rational choice of different formats in different regions.

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< p > for Carrefour's resumption of some Dia market, senior retail expert Ding Liguo believes that Carrefour's value should be Dia's format.

Dia's low price discount mode is a good format, especially when the economy is not good.

"In the whole format of Carrefour, it is good to be a supplement."

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