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The rise of < p > a > Electronic Commerce < /a > has profoundly changed the consumption environment and the inherent consumption habits of consumers. The traditional clothing marketing has suffered a painful defeat. Under the impact of e-commerce mode, many enterprises and even brand enterprises have been struggling and lingering. In 2014, the trade in physical clothing will continue to shrink. Whether we can open our minds and open up the marketing channel under the new situation of clothing e-commerce is the key watershed for the development of enterprises. Before the shop, the largest e-commerce operator in China will probably usher in a new challenge for the difficult transformation of garment enterprises. < /p >
The P shop was launched in May 2011, aiming to provide convenient and safe new market channels for enterprises under the wave of clothing e-commerce. In the past three years, the factory has creatively applied the O2O precision push mode. It has more than 6000 manufacturers and one hundred thousand retail stores. < /p >
< p > < < a href= > http://sjfzxm.com/news/index_c.asp > > dress > /a > enterprises. The factory in the front shop not only plays a role in a wholesale trading platform, but also is not only to build the shortest supply chain in China, but also to save circulation costs for enterprises. Through the professional market analysis team and the advanced information collection and analysis technology, the factory will further provide strategic guidance and suggestions to the contracted customers, including the trend trend, consumption trend, production guidance and inventory. < /p >
< p > shop analysis, traditional menswear marketing, the inherent marketing strategy is to advertise in CCTV, more than ten years ago this market means for China's men's clothing brand to usher in a full flowering stage. But in the era of Internet electronic commerce, this is no longer an era of slogans and aristocrats. Men's clothing is the first to bear the brunt of the fatal impact. In recent two years, the traditional marketing operation of brand men's clothing is bleak. In 2014, men's clothing brands need to focus on handling inventory problems with a view to achieving lighter turnaround. < /p >
< p > Post shop pointed out that women's clothing e-commerce in 2014 should have greater development. At present, women's clothing is far from its market share in clothing e-commerce. Clothes that are personalized and have bright design will be sought after. It is no longer desirable to replicate the trend of women's clothing in foreign countries. < /p >
< p > > before the shop, the factory reminds the vast majority of manufacturers and < a > retail shop < /a >, with the opening of the government's two child policy, children's clothing will have broad market prospects in the next few years. < /p >