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The "Millet Mode" In Garment Industry Will Bring Good Market Effect.

2014/6/30 12:42:00 18

SemirClothingClothing IndustryMillet

< p > > the world's < a target= "_blank" href= "http://m.pmae.cn/" > dress < /a > a target= "_blank" href= "_blank" > shoes, < hat > net, to introduce the "Semir". < /p >
< p > Guoxin Securities recommended Semir clothing (002563) this week. The reason is optimistic about the integration of company resources and the breakthrough of Internet thinking. It is expected that the "millet mode" of clothing industry will bring good market effect. < /p >
In the market of P > two, Semir clothing has stepped through the average line since the beginning of 2013, and has gone out of the upward trend. In April this year, the stock price had a small callback, providing a better buying price. At the same time, the company's operating conditions are gradually improving, and there is a possibility of rapid upgrading in the future. Investors can be gradually absorbed by the bargain and become the middle line ownership strategy. < /p >
< p > Guoxin Securities emphasizes that we should focus on the positive changes and breakthroughs in the company's casual wear business. In recent years, the company's leisure wear business has been basically stabilized and its inventory pressure has gradually eased. In 2014, the order of spring and summer and autumn and winter will achieve a growth rate of around 10%, indicating a positive signal for the gradual resumption of confidence in the terminal. 6.26 in the Tmall a href= "http://m.pmae.cn/news/index_s.asp" > Semir flagship store < /a > on-line 80 cotton shirts (VDP80), in a sense, is a major breakthrough in the company's e-commerce strategy. Behind the low rate is the integration of resources and the breakthrough of the Internet thinking. With the help of its own quality supply chain and scale advantage, it seeks to maximize the cost performance of products. It is also an important tool for the development of Semir's apparel line with quality products, high performance price ratio and star effect. < /p >
< p > it is learnt that the 80 cotton shirts (VDP80) launched by Semir clothing are striving for high quality in terms of raw materials, yarn, workmanship, and edition. After signing Kim Su Hyon, this will also make full use of its influence in the mainstream consumer groups after 80 and 90, to promote sales of products, and reduce the cost of online marketing by strengthening the core purchase groups on the core line, and enhance consumer's recognition of products. < /p >
< p > overall, a series of recent initiatives show that Semir clothing has made a major breakthrough in the strategy of electricity supplier. The traditional online offline digestion mode has been gradually replaced. The online sales of clothing products in the future will be more reflected in the competition between product cost performance and supply chain capability. We can see that the company has a profound understanding of the changing trend of the electricity supplier mode, and provides high-quality low rate products for consumers through high-quality supply chain and scale advantage, and its breakthrough and spanformation in Internet thinking has been in the forefront of the industry. < /p >
"P" this year, all customers have gradually moved towards the Internet operation thinking of product perfection and cost performance. Unlike customers, Semir has already had a long history of operation under the Internet. It has long been deeply rooted in the construction and improvement of the supply chain, and has strong large-scale supply chain capabilities, which will also provide a key support for the spanformation of the electricity supplier strategy. Guoxin Securities believes that the clothing industry's "millet mode" is also feasible, by sharing the supply chain resources to reduce the intermediate costs, while making full use of the core customer groups and scale advantages to provide cost-effective products, which is also the core of the "millet mode". < /p >
< p > however, investors should also pay attention to the possible risks of Semir clothing, including the continued downturn in the consumption environment, resulting in the growth of casual wear, the expansion of stores and the increase in costs. < /p >
< p > performance, Guoxin Securities gives < a href= "http://m.pmae.cn/news/index_f.asp" > Semir dress < /a > holding 2014~2016 EPS is 1.62 yuan, 1.95 yuan and 2.30 yuan respectively. < /p >
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