With the continuous progress of society and the continuous improvement of women's consumption concepts and habits, more and more manufacturers are targeting women's clothing market. In the face of increasingly fierce competition, the women's clothing industry should not only follow the trend of fashion, but also combine with the international fashion style. According to the analysis, the number of clothing industry brands is on the rise. Among them, the women's clothing industry in Shenzhen has insisted on independent innovation, which has fundamentally changed the product and market structure of the enterprise, and has become the largest in the country. Lane Bryant Production base ".

After more than 20 years of rapid development, the women's clothing industry in Shenzhen will usher in a golden age of rapid development. At present, Shenzhen women's clothing has more than 1200 women's clothing brands, and the market share of some shopping malls in some big cities is more than 60%. In the whole country, a group of fashionable women's clothing brand group army has been formed, which has great potential for development, high brand awareness and high brand value. "Ma Fei Fei", "Ai te AI", "Song Li Si", "Ying Er", "Deng Hao", "Providence", " Lady house "A large number of national famous brands such as Mu Lan," Yi Hui "and" Euro bran "have laid the foundation for the fashion women's brand in Shenzhen.

Shenzhen is the first pilot Special Economic Zone in the reform and opening up. The economy and people's consumption concept have been updated rapidly. Moreover, the unique geographical advantages of Hongkong, adjacent to Shenzhen, bring better development to the women's clothing industry. Shenzhen women's wear The industrial structure is becoming more and more reasonable, and we must insist on creating clothing with innovative and design sense, from domestic sales to export sales, and strengthening external processing export. With advanced equipment and fine workmanship, it has gradually formed its own style with the characteristics of large volume, variety, new style, good fabric, fine workmanship and excellent texture. It has won an absolutely strong position in the domestic women's clothing industry and is leading the fashion trend in China.