< p > > the world's < a href= "http://m.pmae.cn/" target= "_blank" > clothing < /a > a href= "http://m.pmae.cn/" target= "http://m.pmae.cn/". < /p >
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< p style= "text-align: center" > < strong > children's consumption escalation of children's clothing opens the branding competition mode < /strong > /p >
< p > with the continuous improvement of the consumption power of our residents and the decline of the number of family children, the baby products market has been developing rapidly. Besides infant's milk powder and other children's daily food products, baby clothing is also developing towards branding competition. < /p >
< p > in the reality show of "Daddy's going to where" in 2013, everyone's dress was also pulled out for comment. There are international brands also have domestic brands, different prices, the same is reflected in whether the international market or the domestic market, baby clothing is already in the direction of branding. With the improvement of the quality, design, service and shopping environment of children's clothing, branding will be the trend of the times. < /p >
< p > > a href= "http://m.pmae.cn/news/index_s.asp" > baby clothing market < /a > the constant growth of scale is one of the factors that promote the brand development of all garment manufacturers. The increasing purchasing power is the biggest catalyst. Data show that in 2013, the size of children's clothing market in China was 0-12 yuan, 116 billion 400 million yuan, the growth rate was 10%, of which 0-6 years old infant clothing market size was about 46 billion 200 million yuan, which accounted for about 30%-35% of the market size of children's clothing. According to the statistics, in 2013, the sales scale of China's children's wear market was 2 billion, of which foreign brands occupied half of the country, 70% of the domestic children's clothing was in the absence of brand, and distributed in three or four line cities. < /p >
< p > from the perspective of market size, children's wear market has broad prospects, but competition is also fierce. Apart from the traditional local children's wear brands, foreign children's wear brands, sports and leisure activities at home and abroad, and fast fashion brands have joined the competition. Such as luxury brands GUCCI, ARMANI, international fast fashion brand UNIQLO, ZARA, H&M, domestic leisure brands Metersbonwe, Semir, domestic sports brand Lining, Anta and so on. < /p >
< p > and due to the implementation of the single child policy, the industry analysis suggests that the clothing market of the 0-6 year old child is expected to develop rapidly in the next few years, and the market size is expected to reach 84 billion 500 million yuan by 2018. < /p >
< p > Chart 1:2014-2018 China's 0-6 year old baby clothing market size and growth forecast (unit: billion yuan,%) < /p >
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< p > I believe that, because of the current domestic a href= "http://m.pmae.cn/news/index_f.asp" > children's wear < /a > 70%, there is no brand status and the market space for baby clothes is large. In such a market environment, taking the lead in speeding up the branding construction will play an important role in the future market positioning of enterprises. < /p >