< p > in recent years, the rapid development of Kenya's economy has made more and more middle income people. This group of people is defined as a middle class with strong purchasing power. Their market demand for high-end a href= "http:// m.pmae.cn/news/index_c.asp" > brand clothes < /a > showed an explosive growth. Kenya's potential market attracts Spanish clothing brand ZARA and British shoe brand Clarks to cooperate with local businesses. In addition, Armani, Burberry, Gucci and other international luxury brands may also enter Kenya in the next few years. < /p >
"P", when the middle class is rising, people pay more and more attention to designer's brand demand and clothing. Many international fashion brands are taking advantage of this opportunity to pour into Kenya's capital Nairobi in order to get a share in this booming market. < /p >
< p > in a report entitled < a href= "http:// m.pmae.cn/news/index_c.asp" > Kenya < /a > --EndFragment-- > wealth 2014, Armani, Burberry, Gucci, Zegna, Boss and other high-end fashion brands are most likely to open stores in Kenya in the past 10 years. Foschini and Edgars, a retail chain store in South Africa, will open a store in the garden city shopping mall in Nairobi by the end of this year. < /p >
< p > last June, Spain's "a href=" http:// "m.pmae.cn/news/index_c.asp" > fast fashion < /a > brand ZARA signed a distribution agreement with Kenya clothing chain corporation Deacons. At the same time, the Deacons company also undertook the distribution business of Italy Asia high-end clothing brand Massimo Dutti. In addition, Clarks, a British footwear retailer, has established a partnership with Nakumatt, a local supermarket chain. As the top retailer in the region, Deacons began selling Hongkong clothing brand Bossini in 2012. In Kenya, there are many UNEP staff members and other foreign investors in the United Nations. This has also become one of the factors that push international brands to enter Kenya. < /p >
< p > Kemaya Africa is a fashion company that runs high-end women's clothing in Kenya. The average selling price of the clothing sold in the Kemaya Africa store has reached 40000 shillings. The main target customers of these garments are women who are chasing fashion. They are eager to wear the fashion that combines the international fashion style with the local style of Kenya. < /p >
< p > however, the security situation in Kenya has deteriorated for a while, resulting in a lower volume of consumer shopping in shopping malls. Wahome Muchiri, executive director of Deacons, said: "this is a difficult period at present, but Nairobi is still a prosperous trading center. When the security order is restored, the market demand will rise again. We are currently consulting and consulting with more international brands. The cooperation between Garden City shopping center and Two Rivers shopping mall has been raised to the agenda. < /p >
< p > Holland's famous chain retailer Suitsupply used to pay only for credit cards and PayPal. Although it has not set up any entity store in Kenya, in order to attract and serve customers in Kenya, the company recently added three payment tools, M-Pesa, Airtel Money and YuCash, to facilitate the purchase of goods by Kenya customers online. < /p >