< p > Jinjiang International Industrial Design Park is currently active in a group of new shoe and clothing design enterprises. They sometimes make their designs all night in the park, sometimes they do not see any signs, and seek inspiration from all over the world.

Good design can deeply build brand DNA, increase brand added value, and solve the dilemma of homogenization of products in Quanzhou footwear industry.

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< p > Shan Hai pin Chuang, < a href= "http://sjfzxm.com/news/index_c.asp" > big promise < /a > design, silk and jade design, Ruihan, Ruifeng, Tiandi, Quanzhou light industry college, Ma Cassini clothing......

A group of shoes and clothing industrial design enterprises are making collective efforts to speed up the road to create the brand DNA of traditional shoes and clothing in Jinjiang deeply! < /p >

P, the creative consultant of Jinjiang Dayun Industrial Design Co., Ltd. has just returned from Korea. He picked out a few sunscreen casual clothes from a sample of children's wear: "this year's Korean warp knitted fabric is more ventilated and sunscreen!" < /p >

< p > Chen Moutian said that Dayun has information collection centers in South Korea, Shanghai, Guangzhou, Hangzhou and other places to learn the latest popular information.

"We plan, plan and design products for the brand, cooperate with the factory to make samples, and plan the product order meeting.

Babu bean is our new customer this year. We will adopt the new popular fabrics in the world, and highlight the "pure" brand culture in the design, for example, on the T-shirt, the dog Babu beans will beep, smile and sell all kinds of sprouts.

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< p > < < a href= > http://sjfzxm.com/news/index_c.asp > > lack of < /a > core brand value and culture, lack of differentiated soul design. Low added value of products is a common problem faced by traditional manufacturing industries in Quanzhou. Good design can deeply build brand DNA and add brand added value.

Tan Shanghua, creative director of Shanhai products creation, for example, "the product differentiation of jeans is not obvious.

We help children's clothing HO to be a teenage cowboy. We will actively create brand DNA from many aspects, such as graphic design, accessories application and style concept.

In view of the curiosity and exploring spirit of the young consumer groups, we have integrated the exploration story of the whole year into the brand design of HO. From the tropical rain forest in South America, the Mayan civilization building to the India people's totem, it will appear in the brand design.

These storytelling and conceptual design elements make brand recognition higher.

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< p > "good industrial design can enhance brand value and drive overall sales of brand."

Tan Shanghua said that the HO teenage cowboy sold 30 million through the electricity supplier channel last year, doubled to 60 million last year, and this year's target is 90 million.

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< p > "I think a good industrial design is not art design, but a design that can meet the needs of the masses."

Chen Moutian revealed that he has served the Arsenal Football Club Arsenal, Deng Pu Pu Dunlop and the children's brand dog Kinddog, all of which have achieved good results.

"In 2008, the sports wind was very popular. We launched three series of colorful life, dynamic British and fashion soldiers to help Arsenal increase sales by more than 20% every quarter. In 2009, we helped Kinddog design, and sales increased from 80 thousand to 430 thousand."

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< p > "Jinjiang International Industrial Design Park has gathered many industrial design enterprises. The whole park has a planned and industrial scale, which can play a good role in enhancing the image and credibility of the design companies."

Tan Shanghua's Shan Hai pin Chuang was stationed in January this year. In just six months, he received orders from POOVE, Cambridge children's wear, Pan Pan food and many other customers.

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