Recently, the "anti luxury complex" is becoming popular in the emerging luxury market. This is also the trend of luxury brands' sublimation in self mocking and self entertainment spirit. Woody Allen's latest masterpiece, The Blue Jasmine, rudely sneer at the lifestyle of the almost affectation of luxury brands. Armani Luxury brand Spokesperson Cate Blanchett plays Jasmine, a superficial woman who fantasies about owning aristocratic lifestyle. Among the luxuries she has, the focus is a Hermes Birkin bag, whether rich or homeless, Birkin of Hermes is always with her.

Woody Allen's movie "Blue Jasmine", which was released in 2013, impolitely sneers at the almost affectation of the lifestyle of luxury brands. Armani luxury brand spokesperson Cate Blanchett plays Jasmine, a superficial woman who fantasies about owning aristocratic lifestyle. What she owns Luxury goods The focus is on a Hermes Birkin package, whether Birkin is rich or homeless, and Hermes's Birkin is inseparable from her.

This change is already a trend. Luxury brands, which are entertaining and bright, are adapted to the development of social media, which are important words. Consumers can also further understand the brand positioning and enhance brand awareness.

They applaud the wisdom of their allegory, and the spirit of self mockery can also bring the crowd to a certain brand, and sales will also present a short blowout. People even temporarily ignore the ingenious technology, detailed intentions, superior material and high integrity that the product originally wants to express, and buy some luxury brand fashion clothes at the expense of the original, just because they like the design with high expression and high recognition which can bring people relaxed atmosphere. fashion China's firm stance.