< p > nowadays, mobile Internet has become the most popular network access mode nowadays. In this mobile marketing revolution, it will bring great changes to the traditional industries. Opportunities and risks coexist. This is not only the direction and opportunity for the fierce competition in the market, but also the driving force for the footwear industry to continue to develop. < /p >
< p > with the advent of the "a href=" http://sjfzxm.com//business/ "mobile" /a "Internet Era", people are increasingly immersed in their own small world, and society is always calling positive energy. Through brand marketing to transmit positive energy, it can move the hearts of consumers. With the maturity of the traditional offline market of women's shoes in China, the competition in the future industry will become increasingly fierce. The sales of shoes and clothing businesses should fully recognize the great advantages of the 3G platform on the online shoe and clothing mall, and actively enter the 3G mobile Internet, in order to cope with the fierce competition in the future and seize the commanding heights. Therefore, the development of 3G mobile Internet is the trend of the future development of footwear industry. It is also an effective way to resolve the fierce competition in the future footwear industry. < /p >
< p > with the rapid development of mobile Internet, the new O2O mode is developing rapidly except the original B2B, B2C and C2C. The humanization and interaction characteristics of the mobile client platform can effectively enhance the personalized service image of the shoe and clothing brand. In fact, with the majority of shoes and clothing brands through WeChat and other mobile clients to display brand information and image, fully demonstrates that shoes and clothing enterprises begin to realize the potential market demand in the mobile client platform. < /p >
< p > "no matter what a href=" http://sjfzxm.com/news/index_c.asp "> technology < /a > or revolution is to bring a good experience to work or life", as Yang Xiaomei, who has been engaged in shoe and garment industry marketing for many years, said that all businesses will be Internet oriented, all marketing will be mobile, and all traditional marketing strategies can and must be mobbed. Therefore, in the era of mobile Internet, the shoe and clothing industry should actively embrace the Internet, use the Internet to think about marketing, and inject the Internet thinking into the operation of enterprises. This is the need of the times. < /p >
< p > nowadays, the mobile Internet has already surpassed the PC Internet in the three application fields of entertainment, information acquisition and communication. The network of building materials believes that mobile shopping, mobile finance and so on will become the explosive growth point in the 2014. Among them, the growth of mobile shopping is the most optimistic. From the effective user time, it is estimated that in 2014, the growth rate of mobile shopping will reach more than 35% in the main distribution of mobile Internet users. In recent years, mobile phone shopping is becoming more and more popular. The shoe and clothing industry should also keep abreast of the trend and open up the era of mobile phone shopping. Under such a trend, shoes and clothing enterprises may try to "mobile Internet" to win a new development field for themselves. < /p >