< p > Lining 199 yuan T-shirt is only 19 yuan...

In the future, online shopping people may buy "brand of cabbage" brand clothing on more and more websites.

It is understood that last year, clothing enterprises inventory backlog serious, but they found business opportunities, and have set up a brand sale channel.

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The brand sale of "P" Van customer network has just been launched last month. Dangdang will also launch a brand sale channel next week.

A supplier revealed that Jingdong will also launch a brand sale mode, while Wu Bo, founder of the handshake network, is also pushing ahead with his new project, mega Le, a o2o based brand sale.

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< p > > a href= "http:// m.pmae.cn/news/index_c.asp" > clothing enterprise < /a > is facing the most difficult year in ten years. Finding a breakthrough to solve the high inventory problem has become a difficult problem.

Data show that as of April 17th, the textile and garment industry has announced the 2012 annual report of 50 listed companies, inventories total about 57 billion yuan.

Compared with 2011, inventories increased by 3 billion 609 million yuan, an increase of 6.76% over the same period last year.

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The success of < p > < < a href= > http:// > m.pmae.cn/news/index_c.asp > > vip.com < /a > is to seize the opportunity of overloading domestic clothing products.

Dangdang network CEO Li Guoqing said that under this mode, vip.com ninety percent off consignment is also profitable.

According to the financial report, although vip.com's $692 million 100 thousand revenue in 2012 was not large in the electricity supplier, its gross margin reached 22.4%, and it was profitable in the third and fourth quarter of last year.

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< p > according to the press, "a href=" http:// "m.pmae.cn/news/index_c.asp" > fan guest /a > has been on sale with Lining since April 7th. It will continue to cooperate with branding partners.

Dangdang also told the Beijing Morning Post reporter that the brand sale channel will be launched on the 7 th of this month.

A Jingdong supplier also revealed that Jingdong has already set up a scheme to sell famous products, and has signed a contract with it.

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< p > however, Wu Bo, who has just got away from the group buying industry, does not agree that his mega - music is just an imitator of vip.com.

It is understood that the United States and Canada joined the o2o gene, emphasizing the user name discount, mainly with the local business partners (such as the new world, the new world, etc.), users can online order, offline pick up goods, if not appropriate, you can go directly to the offline shop to return.

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< p > for this, senior Internet observer Liu Yuqing said that whether it is imitation vip.com or new entrepreneurial projects sought by o2o in the field of o2o, because of the current domestic clothing inventory crisis has not yet been lifted, so as to bring huge business opportunities for e-commerce providers.

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