< p > 1, window display purposes: < /p >

< p > pmission information < /p >

< p > show commodity > /p >

< p > construction style < /p >

< p > attract customers < /p >

< p > 2, window display < a href= "//m.pmae.cn/news/index_c.asp" > principle < /a >: < /p >

< p > follow the striking principle: window display should be achieved through the combination of colors, combinations of models and props, and the combination of POP to achieve the purpose of attracting and stimulating customers' interests.

Chen Li can deliberately create a strong contrast with the adjacent shop windows.

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< p > 2, follow the principle of simplicity: < /p >

< p > A, the color principle in the window should not be too much or too messy, so as to avoid the lack of emphasis.

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< p > B, the theme displayed in the display window should be unified and in the general standard window, there should be only one theme.

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< p > C, window display can only be placed in the company's designated promotional materials, do not paste and place other items.

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< p > window display should follow the principle of product serialization: < /p >

< p > A, small window and standard window, because of the small area, if display a variety of products, it will be jumbled and the theme is not prominent, so the model can only display a series of products, and display accessories (shoes, bags, accessories, etc.) that match with the clothing.

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< p > B, big window: it should be divided into two or several series of models according to the theme of the display, and the series should be harmonious with the theme of the window.

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< p > window display should be in line with the principles of promotion.

Window display should convey the sales promotion activities accurately and prominently to the customers.

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< p > window display should conform to the principle of weather change.

In principle, the dressing of the model in the window should be consistent with the weather at that time and change with the weather.

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< p > 3, window display of models should be based on the size of the display window for different combinations (if there is no boutique, other decorations can be used for display): < /p >

< p > a small window: there is only one model and one boutique rack in the window, or two models.

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< p > > Standard < a href= "//m.pmae.cn/news/index_c.asp" > window < /a >: there are two ways of display in the window: < /p >

< p > A. two models: a boutique: when two models are placed together, the model should be placed in the window and away from the side or left side of the door. The boutique should be placed on the side or right side of the window near the door. When the two models are placed separately, the model should be on the sides of the window and in the middle of the window of the boutique.

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< p > B. a model: a model is usually placed on the side of the window or away from the door or the left side. The boutique should be placed on the side or right side of the door.

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< p > > big window: there are three display modes in the window: < /p >

< p > A. two models a boutique: the display is the same as the standard window display. If the window is too large and open, you can make up for shoes or bags on the floor.

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< p > B. three models, a boutique: put together two models on one side of the window, put a model on the other side, and put a boutique in the middle.

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< p > C. more than four models of multiple boutiques: this combination is suitable for super large windows.

Because of the large windows, multiple models can be formed in the same window to convey multiple display themes.

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< p > 4, < a href= "//m.pmae.cn/news/index_c.asp" > window product < /a > sample principle: < /p >

< p > the model dress of the shop window should match as much as possible.

That is, the upper and lower models and shoes must be matched.

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< p > 2. The sample products of the window should be the image product, the new listing product or the best selling product in principle. When carrying out promotional activities, the large inventory products can also be sampled, but each display can only highlight one theme.

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< p > window should be changed frequently, the general replacement time is three days, the longest can not exceed a week.

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< p > formal products should be displayed succinctly, dress code, reflect the high-end value of the brand; the display of leisure products should be lively, dress free and fashionable, and can be exaggerated appropriately.

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< p > if there is a picture hanging in the window, it should be replaced once a season; if there are conditions, it can be changed two times a season.

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< p > the spotlights must be on the background painting, models and boutiques. Every evening, the lighting must be opened in the window.

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< p > to ensure the brand image, the facilities in the window should be kept intact. Damaged items such as models, spotlights, glass and hanging paintings should be replaced and repaired in time.

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