< p > July 3rd, recently, < a href= "http:// m.pmae.cn/news/index_c.asp" > Shanxi < /a > securities issued a research report on Tianhong shopping center, revealed in the report that Tianhong shopping center intends to lease part of the ground floor to the six floors of Foshan Ling Jun Plaza Project in Guangdong Province, for the opening of shopping malls. < /p >
< p > it is understood that the project area is about 80 thousand square meters, the lease term is 20 years, the total transaction amount is about 1 billion 100 million yuan (including rent and business service fees). In addition, Tianhong mall has invested about 86 million 590 thousand yuan for decoration and equipment purchase. < /p >
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< p > Shanxi Securities believes that Tianhong mall is promoting the entity store < a href= "http:// m.pmae.cn/news/index_c.asp" > shopping center /a >. According to its report, the first shopping mall of Tianhong, the Tianhong shopping center in Baoan, Shenzhen, was opened in October 26, 2013, marking the beginning of the development of the shopping center. Besides, the preparations for the shopping center in Jiangxi and Zhejiang are advancing. < /p >
< p > and the Tianhong shopping mall < a href= "http:// m.pmae.cn/news/index_c.asp" > Foshan < /a > Ling Jun square store expansion area of 80 thousand square meters, is also expected to build a large volume shopping center. Shanxi Securities said that Tianhong is transforming from a single department store to a retail account for 50%, a restaurant account for 30%, and entertainment accounts for 20% of the "532" shopping center transformation, aimed at enhancing the customer experience. < /p >
< p > in e-commerce, Shanxi Securities said Tianhong mall is transforming the whole channel retail platform. It will build and open online stores (including convenience stores), online online rainbow, mobile platforms (Tianhong WeChat, Tianhong micro shop) and other formats, and fully share in commodities, marketing, logistics, customer service, order management, data analysis and other aspects, so as to achieve "a background, multiple ports". However, Shanxi Securities believes that the implementation effect of this strategy is lower than expected, and is the risk of its operation. < /p >
< p > it is understood that as of the end of the first quarter, Tianhong shopping center has been stationed in 20 cities across 8 provinces / cities, and has opened 58 "Tianhong" brand direct shopping malls, with a business area of 160 million square meters, and 2 business outlets of "Jun Shang" brand, with a business area of nearly 120 thousand square meters. In addition, the company has managed 2 "Tianhong" brand stores by means of franchising. The company plans to expand about 6 stores this year. < /p >