1, direct display

The props and backgrounds should be reduced to a minimum so that the products can speak for themselves. By using display techniques, we can fully display the shape, texture, color and style of the merchandise through folding, pulling, folding, hanging and stacking.

　　 2, moral and Association

Meaning and association can be applied in some pictographic form, and arouse various associations of consumers in a certain environment, a plot, an object, a certain figure, a certain character's form and modality, and produce some communication and resonance in the mind, so as to express various characteristics of the commodity.

The meaning and association can also be realized through the plane, three-dimensional, and color expression with abstract geometric props. Two totally different substances in life, completely different forms and situations, can also arouse people's same psychological resonance because of the same inner beauty. The abstract form in the clothing window also strengthens people's feelings about the individuality of the commodity, not only can create a brand new visual space, but also has a strong flavor of the times.

　　 3, exaggeration and humor.

Reasonable exaggeration will be a commodity. Characteristic Obviously exaggerating the factors of Chinese and American personality, emphasizing the essence of things and giving people new and unique psychological feelings. Appropriate humor, through the humorous plot, extends something that needs to be affirmed to the comic level. It is full of fun, funny and thought-provoking. Humor can achieve both unexpected and reasonable artistic effects.

　　 4, the use of advertising language

stay clothing In the window design, proper use of advertising language can enhance the performance of the theme. Because the advertising environment of clothing window advertising is different, it can not have more space like newspaper and magazine advertisement. Generally, there is only short headline advertising language. When writing the advertising text, we should first consider the consistency with the whole juice and expression techniques, and at the same time, be lively and innovative, arouse people's interest, and be easy to read and memorize.

　　 5. series performance

The serialization of window displays is also a common form of clothing window advertising, which is mainly used for the display of goods of the same brand and the same manufacturer, which can cause continuity and enhance the role of visual image. It can achieve a series of effects by means of expression and consistency of form and color. It can also retain a certain form and color in every window advertisement as a symbolic prop.