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< p > the way of transformation and upgrading of traditional enterprises. Yesterday, Wan Shi Li group threw a "blockbuster" in the transformation of traditional enterprises in Hangzhou and even the whole country. Following the acquisition of a hundred years' history of Lyon, France, and providing MARC ROZIER for the production of "a href=" http:// m.pmae.cn/news/index_f.asp > scarf "/a" for many luxury brands in the world, the Hermes group's core management member, the Hermes silk holding group CEO Patrick Bonnefond (Paris special) joined the WAN Shi Li group, and served as the WAN Shi Li silk culture Limited by Share Ltd and France. < /p >
< p > it is understood that Paris joins the WAN Shi Li group and is fully responsible for the research and implementation of the personnel training, brand structure and the international development strategy of silk brand of Wan Shi Li group, and comprehensively promotes the key layout of the "French made" high-end silk brand and the French Centennial silk brand MARC ROZIER in the Chinese market and the European market. < /p >
"P >" acquisition of MARC ROZIER is because the brand of everything from domestic to international, must have an international vision and have the ability to participate in international competition, so that its brand can compete with international brands. Now Paris's joining is a step forward to the world's luxury brands. Tu Hongyan, chairman of the board of directors of Wan Shi Li group, said that to really enter the ranks of international luxury goods, it may take 10 years, 20 years and 30 years. But as a responsible company, they are willing and will work hard, which is related to the future of the enterprise, and it is also a Chinese enterprise should strive for. < /p >
< p > the industry believes that the invitation of Paris to join such a high-end talent with international prestige and world-class a href= "http://m.pmae.cn/news/index_s.asp" luxury brand /a management will help to promote the expansion of the global brand of Wan Shi Li group, and draw the distance between Wan Shi Li and luxury brands such as Hermes, so that Chinese silk can take a place in the international arena. < /p >