< p > July 4, 2014 at 3 p.m., < a > China sports goods < /a > the leading brand XTEP and Alibaba's global express and the "ten million Club expansion plan - sports brand KA business cooperation" signing ceremony was held in Xiamen. Wu Qian, general manager of Alibaba international B2C group, grim director of Alibaba international B2C business department, director general of XTEP group e-commerce, Xiao Lihua, director Zeiss biography attended the signing ceremony. < /p >
＜p＞　　阿里巴巴國際B2C事業(yè)群總經(jīng)理吳倩女士在簽約儀式上介紹了速賣通平臺的發(fā)展情況、速賣通商家招募和發(fā)展的策略、以及和特步品牌合作的重要意義，因為品牌需要擴(kuò)大在特定細(xì)分國家市場影響力與市場份額，以及市場存在需求的差異性與偏好性，因此推出“千萬俱樂部拓展計劃”，旨在整合平臺的流量資源、營銷資源、服務(wù)支持(資金、物流、數(shù)據(jù))、經(jīng)營培育支持(行業(yè)/資源小二、本土化賣家講師)，扶持商家快速成長，幫助商家在海外市場的重點(diǎn)突破，快速打開目標(biāo)市場，未來，我們將和更多的品牌KA商家確定合作意向、目標(biāo)、國家市場、戰(zhàn)略規(guī)劃、資源投入意向等，制定年度計劃，簽訂框架協(xié)議，將共同投入資源，通過速賣通平臺，依托電子商務(wù)生態(tài)圈，融合線上線下及海內(nèi)外市場，提升雙方在亞洲以及全球跨境電子商務(wù)市場的綜合競爭力和影響力。 < /p >
Mr. Xiao Lihua, general manager of e-commerce group, "P > < a href=" http://sjfzxm.com/news/index_h.asp "> XTEP < /a >, said that with the opening of cross-border online shopping market, the improvement of online shopping environment and the gradual development of consumers' cross-border online shopping habits, cross-border e-commerce market is showing explosive growth trend. XTEP will test the emerging markets overseas (South America, Eastern Europe and other main markets), explore market demand, expand the brand overseas market influence and word of mouth, upgrade the scale of the project transaction, and push the new stage. Therefore, XTEP and fast selling platform sign "ten million Club expansion plan - Sports brand KA business cooperation" strategic cooperation. In fact, XTEP has successfully opened shop and participated in many activities on the fast selling platform. The platform response has shown remarkable results. In particular, the world cup commemorative T-shirt project of XTEP electric business and fast selling cooperation has been designed recently. The whole nation has a prize design, voting TOP4, production and pre-sale, the whole link will increase the interaction between buyers and sellers, extend the late impact effect of the world cup, enhance the ratio of buying back and enhance stickiness. < /p >