< p > 2014 this summer, men have world cups, women have beautiful shoes.

As the world cup in Brazil is in full swing, GMG's 2014 "beautiful class" brand promotion project is also officially closed. It detonated the summer beauty a href= "http://sjfzxm.com/news/index_c.asp" > shoes < /a > collocation with about 2000000 hits. Meanwhile, it also led the new trend of media marketing in Wenzhou women shoes industry.

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< p > < strong > the new marketing method of women's shoes is in the middle of summer. < /strong > < /p >

< p > > a href= "http://sjfzxm.com/news/index_c.asp" > "GMS" /a > beautiful classroom has landed in Youku, Le so and other portals since mid May. There were nearly 500 thousand hits on the day of landing, and then fermented and spread to potatoes, cool 6, Iqiyi and other video portals.

Many netizens leave messages saying that after seeing the beauty of the shoes that they can't help in the video, they can't help but go shopping in the mall, pack their shoes and carry them on.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201407/09/20140709030547_sj.JPG "/" < > > "

The main reason for the popularity of P's beautiful classroom is the heart of consumers.

2014 Xia Ge Mei's "beautiful classroom" aims at women's desire to travel in summer, and resonates with consumers.

"Hot summer days make people eager to get out of the office and discover new selves.

A pair of beautiful shoes can give women the enthusiasm to go out, and let them shine again with the help of a walking tour.

In order to make women consumers better wear beauty shoes, glami chose the most representative scenic spots of Humanities and natural beauty in Hangzhou, showing the charming charm of the 2014 Summer beauty in the picturesque scenery, helping you to manage three styles of sweet youth, romantic fashion and simple classics.

The head of the brand said.

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"P > online dissemination, gameqi launched an award event at the official micro-blog WeChat, and inspired fans to participate enthusiastically under the encouragement of simple, straightforward game rules and genuine gold and silver prizes.

In the terminal, the TVC also synchronously landed on several stores in the country. With the gift box, it was shown that it was very handy and practical to win the female consumers.

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< p > < strong > Chinese women's shoes enter a new era of marketing < /strong > < /p >

< p > experts say that Chinese women are becoming more independent and more and more have their own ideas. Women's brands must be centered on the export of women's emotions, so that they can feel better about their lives, so as to arouse the attention of brands.

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< p > in this era of strong consumers, the marketing methods of traditional industries have also undergone fundamental changes, from 4P marketing to 4C marketing.

Visionary brands take the initiative to approach consumers with the help of quality content, design the reward mechanism of real gold and silver, let them spontaneously share the word of mouth, and then get the market.

With its highly customized brand content on the video platform, Ge Mei Chi's beautiful classroom strengthens the adhesion between the brand and the users through micro-blog and WeChat platforms, and positively affects the terminal stores. Both ends of the line are in line with the user preferences of the new era, allowing the brand to enter the hearts of consumers.

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P > research points out that the market of "a href=" "http://sjfzxm.com/news/index_c.asp" > women's shoes "/a" will be the key period of shuffling in the next three years, and the domestic women's shoe retailers will enter the "new era" of the fast compression of traditional stores and the accelerated expansion of the online business.

Accelerate the pformation of marketing, embrace the social media era, cater to female consumers, and create their own brand core competitiveness become the key to the breakthrough of women's shoes.

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