Less than P, there are many brands of home textiles in the domestic market, which have been affected by years of cultivation. This is undoubtedly a barrier to the entry of quilted products in Pujiang, and quilted products are not recognized by Chinese people.

Therefore, the establishment and promotion of brand image, the expansion of channels and the change of marketing mode have become an important issue before Pujiang's quilted home textile enterprises.

In 2009, with the help of local governments and associations, the first group of quilted home textile enterprises in Pujiang took part in the < a href= "http:// m.pmae.cn/news/index_c.asp" > China International Home Textile Exhibition < /a >, which is called "Baotuan heating".

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< p > it is in this exhibition that < a href= "http:// m.pmae.cn/news/index_c.asp" > Pujiang < /a > quilted home textiles shows its own product image in an all-round way.

They may not want to go back, quilting products have been greatly concerned, and have a great impact.

Many spectators say that the original bedclothes can still be the same.

During the exhibition, some enterprises got the order, more quilting < a href= "http:// m.pmae.cn/news/index_c.asp" > Home Textiles < /a > concept was released here, quilted home textile products were favored by many buyers and tourists.

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< p > Pujiang people realize that the function of the exhibition is not only an interactive platform for production and marketing, but also a powerful platform for information pmission and communication.

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< p > perhaps it is from that exhibition that the brand image of quilting in Pujiang is gradually erected, and the brand awareness of Pujiang textile enterprises has been greatly improved.

Noah, new century, 66 degree of romance and other enterprises take the lead in the forefront. These enterprises have made great efforts in the development of new products and technology, such as the serialization of products and the successful development of washable quilted home textiles, and so on, pushing Pujiang quilted home textiles to the "market tide" of the market, leading many home textile enterprises in Pujiang to take the branding road.

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< p > 2006, Pujiang was awarded the "quilted Home Textile City" by the China Textile Industry Association. After that, the leaders of the China Textile Association went to Pujiang for inspection and investigation. In 2011, Yang Zhaohua, chairman of the China Textile Association, went to Zhejiang to inspect several home textile clusters, and gave full recognition in Pujiang. He said Pujiang quilted home textiles developed rapidly in recent years. Enterprises should actively participate in the formulation of quilt quilt quality standards, and improve the quality of products to consumers.

Pujiang home textile enterprises should strive to make good use of the original foreign markets while vigorously expanding the domestic market, and this way will become wider and wider.

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< p > quilted home textiles is a characteristic industry in Pujiang. It can also be regarded as the "characteristic industry" of the whole industry.

In those days, most quilting enterprises were 00 scattered workshops. In order to support the development of the industry, local governments formulated a series of supportive policies in different stages of development. From the settlement of infrastructure land to the norms of industrial norms, from export trade to domestic market expansion, from creating excellent brands to building clusters, from new product development to intellectual property protection measures, from self wars to group exhibitions, Pujiang quilted home textiles went through a road of growth and hardship. It was because of the washing of domestic and international markets that it created the momentum and appearance of Pu quilted home textiles today.

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