< p > here the world is < a href= "//m.pmae.cn/" target= "_blank" > dress < /a > a href= "//m.pmae.cn/" target= "//m.pmae.cn/". The shoe is smaller than the hat net, which is introduced by Nike to break up with Manchester United.

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The P World Cup in Brazil has come to an end, while the two sports brands of Nike and Adidas are catching up.

Yesterday, reporters wanted to interview Adidas on sponsorship of Manchester United. However, they did not receive a reply before the deadline.

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< p > July 9th, Nike China confirmed that after 13 years of cooperation, Nike will terminate its sponsorship contract with the Premier League "Red Devils" Manchester United.

According to media reports, Adidas is close to reaching a 10 year contract with Manchester United. If the two sides join hands, ADI will start the next season with the total amount of 750 million pounds for the "Red Devils" to provide football equipment such as jerseys and shoes.

However, at present, Adidas has not made official statements.

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< p > in the eyes of the industry, once Adidas is confirmed to be united, it means Adidas is defending its football market position by "active attack".

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< p > strong > ADI has not yet admitted to sponsor Manchester United /strong /strong.

< p > July 8th, Nike said in a statement that after next season, it will no longer provide Jersey and sneakers for the Premiership Red Devils.

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< p > > in this regard, < a href= "//m.pmae.cn/news/index_c.asp" > Nike < /a >, in an official statement yesterday, it pointed out that "Nike's cooperation with any club and a national association is based on mutual benefit. The new offer of contract renewal with Manchester United does not well reflect the rights and interests of Nike shareholders."

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< p > in the last fiscal year ended May 31st, Nike's wholesale revenue from soccer business was US $2 billion 300 million, a 18% increase compared with the previous fiscal year. Meanwhile, Manchester United's season performance was the worst in 20 years.

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Yesterday, reporters wanted to interview Adidas, but P did not receive a reply before the press release.

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< p > Zhang Qing CEO, a key sports consultancy management company, told reporters that it would take some time for Manchester United to restore the original Manchester United Dynasty. Therefore, for Nike, ending cooperation is a tactical choice.

However, as Europe's "old brand" Manchester United also has its own commercial value.

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< p > "if ADI football status is constantly grabbed by Nike, ADI don't expect to challenge Nike in its overall business and maintain its main position - football will also have risks."

Zhang Qing said that in the field of football, Adidas also needs to take the initiative to attack.

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P > < strong > the market game between Nike and Adi < /strong > /p >

< p > as we all know, in the field of football, Adidas has always had considerable strength.

But in recent years, Nike has been particularly strong in the field of football.

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< p > recently, Nike CEO MarkParker said that sales of football related products are expected to maintain rapid growth after the world cup.

Sales figures released by Nike last month showed that soccer related revenues increased by 21% to $2 billion 300 million in the last fiscal year, excluding the exchange rate fluctuations.

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< p > and last month, Adidas group chief executive Herbert Heiner (HerbertHainer) said that Adidas will achieve the sales target of Euro 2 billion in football category in 2014.

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< p > in the eyes of the industry, Nike and Adidas are competing for the supremacy of football products.

Although Adidas has been the sponsor of the World Cup since 1970, it has long been dominant in football, but Nike has also achieved great success in this field.

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P, the world cup, although Adidas is an official sponsor, it does not have much advantage over Nike. Nike, who is good at playing ball games, has made many viewers mistaken that Nike is the official sponsorship of the world cup.

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< p > Zhang Qing pointed out that Nike and Adidas both have their own advantages in the world cup.

"Adidas, as an official sponsor, uses official advertising and game balls to release their official identities.

And Nike as a non sponsor, with the help of stars, social media and other offline activities and youth interaction, more active.

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< p > some analysts pointed out that because of the large number of evaluation criteria, it is unreasonable to simply comment on which brand is stronger in the world cup.

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< p > it is worth noting that in the Western European market as Adidas's home market, the net sales of < a href= "//m.pmae.cn/news/index_f.asp" > Adidas < /a > were 1 billion 100 million euros (US $1 billion 500 million) in the last quarter of May 31st as compared with the same period last year. Compared with the same period last year, Nike's sales in this market reached 1 billion 300 million US dollars, an increase of 18% compared with the same period last year.

At present, Western Europe has become the fourth largest market of Nike.

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