< p > from various sub sectors, the high growth of < a href= "http://m.pmae.cn/news/index_c.asp" > outdoor apparel industry < /a > has led to the rapid development of related companies, and the pressure of industry inventory is not great; while the leisure wear sub industry has a better inventory situation; men's wear adjustment still takes time, it is expected that the end of 2014 or the first half of 2015 will gradually improve; women's clothing is still in the inventory digestion and adjustment period. < /p >
< p > the apparel sub industry has differentiated in its operation strategy, and financial indicators have also shown some differentiation. Judging from the industry inventory and order meeting, it is estimated that the industry is still in the adjustment period in 2014 and will gradually improve in 2015. With the gradual strategic transformation of enterprises, the profitability and solvency will be improved in the future. < /p >
< p > 2013, the domestic economic growth rate declined, the consumer information index declined, the clothing < a href= "http://m.pmae.cn/news/index_c.asp" > the consumer market < /a > performance was relatively low. In 2013, the retail sales of clothing category above the limit were 817 billion 980 million yuan, an increase of 11.50% over the previous year, down 6.20 percentage points from the previous year. On the whole, the industry is still in the peak period of inventory. Most enterprises are still in the critical stage of inventory elimination except for some enterprises going to inventory. The demand for the terminal market is low and the supply continues to increase, making the garment industry one of the main reasons for the high inventory. < /p >
< p > the 1 quarter of 2014 < a href= "http://m.pmae.cn/news/index_c.asp" > GDP < /a > the cumulative growth of 7.36% over the previous year, the lowest value over the years, and the consumer confidence index has also been declining. Meanwhile, the growth of retail sales of garment enterprises above designated size has also been decreasing since 2010. On the external demand, the financial crisis and the European debt crisis made the European and American economies continue to be weak, and the growth rate of China's clothing exports continued to decline. From the supply point of view, the clothing output in China has reached more than 20 billion per year since 2007, showing a growing trend. < /p >
< p > adjustment of business strategy is crucial to the development of enterprises in a depressed market environment. The shop oriented garment industry is facing not only the rising cost of rents but also the rigid rise of manual wages. The O2O mode will be the major trend of the garment industry in the future. As more and more enterprises plan for transformation and adjustment, the income and profits of the enterprises will be improved in the future. < /p >
< p > since 2008, apparel online shopping has developed rapidly. The volume of clothing online shopping has risen from 18 billion 70 million yuan in 2008 to 429 billion yuan in 2013, and the compound annual growth rate has reached 1.89 times. In 2013, apparel online shopping accounted for 23.19% of the online shopping market in that year, accounting for 52.26% of the total retail sales. The rapid development of e-commerce has brought great changes to consumers' consumption habits, consumption patterns and consumption concepts, which has brought a great impact on the traditional clothing industry. < /p >