"P > > two days, more than" a href= "http://sjfzxm.com/news/index_z.asp" domestic "/a" foreign brand clothing show in Shenzhen Convention and Exhibition Center staged, the annual Chinese clothing industry event -- China (Shenzhen) international brand clothing and apparel trade fair is being held in Shenzhen.

At the exhibition, the reporter noticed that after nearly twenty years of deep ploughing, the local brand of Shenzhen clothing industry is becoming more and more prominent, and the international exchange is becoming more and more closely. Shenzhen clothing has realized the magnificent turn from the traditional OEM "processing plant" to the "fashion capital" with its own brand and design ability.

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< p > China is the world's "clothing power", but it is not a "strong garment country". Especially in recent years, with the rising prices of raw materials, manpower and logistics, the "made in China" is passing the era of low cost. Garment enterprises are faced with the "challenges" of life and death. This is also true for Shenzhen, the leading garment industry.

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< p > "in recent years, the industry is faced with many uncertainties and challenges. The first thing to bear is the shrinking consumption of overseas markets caused by the European debt crisis, followed by rising production costs and tight funds, and the domestic garment industry has generally felt a strong impact."

Shen Yongfang, President of Shenzhen Garment Association, said.

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< p > < < a href= > http://sjfzxm.com/news/index_z.asp > > < < /a > > the market downturn. In recent years, Shenzhen clothing has rapidly changed the market direction with its keen market sense of smell, vigorously developed new markets, and intensified its efforts in the domestic market. The "two legged" walking has provided a solid guarantee for the steady growth of the output value and export volume of Shenzhen garment industry.

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< p > Shen Yongfang told reporters that in recent years Shenzhen no longer stares at the European and American markets. In the past, 80% of Shenzhen's clothing exports were in Europe and the United States, and now the proportion of emerging markets in the Middle East, ASEAN and Japan and Korea rose to 30%.

Because these places have a natural sense of Chinese clothing, the market is developing smoothly.

In the domestic market, Shenzhen clothing brand pays attention to the construction of shopping malls and department stores in major cities.

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According to Shen Yongfang, on the basis of guaranteeing the market, we can only get rid of the international market's constraint on the development of China's garment industry only if we cultivate our own brand and our designer team as soon as possible, and promote the pformation and upgrading of the industry.

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< p > reporter has learned that the clothing industry as the leading industry of Shenzhen's "fashion and creative capital" has been supported by government departments and various sectors of society for many years.

The government and the clothing association actively promote the pformation and upgrading of the industry by organizing exhibitions, design competitions, designers' exchange meetings, and establishing fashion week.

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< p > besides, Shenzhen clothing has always maintained close exchanges with international fashion frontiers, which can be seen from the international integration of Shenzhen trade fair.

The reporter has learned that nearly 1000 brands in nearly 18 countries and regions have concentrated on their appearance and seek cooperation at this fair. Among them, Korean enterprises and colleges are obviously more. Korean Fashion Industry Research Institute and Han Zhonghui organized the local garment enterprises to participate in the exhibition.

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After 20 years of fashion baptism, in recent years, Shenzhen has emerged such famous brands as Mass Phil, BBLLUUEE, Ji Houfeng, Shi Hua Brown, and P.

Among them, BBLLUUEE has embarked on the cross border integration of fashion and art life. Li Feiyue, the founder of its brand, told reporters that the brand needs to return to life. Fashion needs grafting art. BBLLUUEE's artistic living space "Lifise" can provide art exhibitions, artistic experience and art education to consumers. Through various art salons and fashion PARTY, it spreads the way of life art, and establishes the emotional connection between fashion brands and consumers.

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