< p > strong > A, < a href= "//m.pmae.cn/news/index_c.asp" > entrance > /a > (+ +) < /strong > /p >

< p > the main point of the layout of the entrance and exit is "easy + long", that is, easy access, not easy to go out, it can stay longer.

The entrance should be spacious and convenient, and the exit is remote and narrow.

We should consider the factors such as the business area, passenger volume, geographical location, the characteristics of commodity management and safety management.

Larger shopping malls should set up more entrances and exits to facilitate customers' access and smooth flow.

Try not to design steps at the entrance, so it's more difficult to enter when it's raining.

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< p > strong > B, channel (cited + +) < /strong > /p >

< p > "guide" means guidance, which is conducive to guiding consumers and making them easy to go to every store; < /p >

< p > "smooth" means smooth, and the passageway should be wide enough and the narrowest place should make the two people coming to the front easier to stagger.

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< p > strong > C, < a href= "//m.pmae.cn/news/index_c.asp" > shelf combination < /a > /strong > /p >

< p > shelf combination is the design of cargo location, which refers to the business area occupied by various parts of the store.

There are three types of cargo location: linear, oblique and curved.

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< p > 1. straight line.

The straight line cargo location is the shelf and the channel are arranged in a rectangular section.

It is mainly applicable to super stores and large department stores.

The advantage is that the customer is easy to find the location of goods and is easy to use standardized shelves. The disadvantage is that it is easy to create a cold atmosphere, which makes customers feel hurried.

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< p > 2. oblique line.

The slant type cargo location is the diamond rack and the rack.

Its advantage is that it can enable customers to see more products, the atmosphere is more active, activities are not restricted; the disadvantage is not as good as the straight line access to make full use of the area.

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< p > 3. curve.

The location of goods and customer passages in curved freight spaces are irregular curves.

It is a common form of open shelf sales, mainly for large department stores, clothing stores and so on.

The advantage is that it can create an active shop atmosphere, convenient for customers to browse and browse, and increase the chance to purchase at will. The disadvantage is that it wastes the site area and finds the location is not convenient enough.

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< p > < strong > D, < a href= "//m.pmae.cn/news/index_c.asp" > advertising location < /a > /strong > /p >

< p > selling point advertisement, also known as POP (PointofPurchaseAdvertising), refers to advertisements that are set up around the place of purchase, the store, the entrance, the inside and the place where there is merchandise.

It has a strong visual communication effect, can stimulate consumers' desire to buy, and is characterized by low cost, immediacy and effectiveness, and is a major promotional tool for retail stores.

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< p > < strong > E, cash register design (Jie + Shu) < /strong > /p >

< p > fast, even when customers check out. Comfortable and comfortable.

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< p > a large number of surveys show that the design of the arc shaped cash register makes consumers feel more comfortable.

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< p > < strong > F, backyard design (joint / Union) < /strong > /p >

< p > the area ratio of backcourt and front court is generally 2:8.

In addition, we should pay attention to the connection between the backcourt and the front court. It is a single line connection or a double line connection. The single line can avoid food and some products smells, and the double line connection is more convenient and quick.

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