< p > o2o, namely online to offline, refers to the combination of offline business opportunities and the Internet, making the Internet the front desk for offline pactions. The concept originated from the United States.

Nowadays, this concept is very extensive. As long as the industry chain can involve both online and offline, it can be called o2o.

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< p > according to statistics, the market size of < a href= "http://sjfzxm.com/news/index_f.asp" > China < /a > o2o in 2011 was 56 billion 230 million yuan, reaching 98 billion 680 million yuan in 2012, and the growth rate was 75.5%.

So some traditional chain retailers began to change their business strategy, focusing on the e-commerce of their clothing enterprises, starting their own terminal stores, increasing their investment in e-commerce, giving up their traditional store advantages and getting into the electricity supplier area that has already become the Red Sea. Can they really help themselves? < /p >

< p > in the next ten years, how will the electricity supplier and the entity develop? In the view of Wang Yong, general manager of the seven wolf green label business department, the future entity shop will also play a very important leading role.

"When the traditional Chinese marketing mode is gradually developing into the electronic commerce mode, when you see other people doing something that has something to do with you, e-commerce becomes a thing you have to do.

When the seven wolves became electric providers, they encountered many unknown difficulties.

When we go to the mobile Internet era, we are not particularly concerned about how much money we can sell.

Many brands think business is becoming more and more difficult. In the mobile Internet era, enterprises have provided a very good opportunity for enterprises to understand consumers' needs more accurately and provide more exclusive products to service customers, making consumers more and more dependent on brands.

Wang Yong believes that under such a background, there will be several or even more Chinese brands becoming world-class brands in the next ten years.

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< p > "the establishment of a business ecosystem with co-existence and common prosperity is a pressing matter of the moment."

Zhu Guanghao, deputy secretary of the Party committee of Beijing Institute Of Fashion Technology, believes that only in the competition of cooperation can electricity providers and traditional businesses share the future.

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< p > > future a href= "http://sjfzxm.com/news/index_z.asp" > retail < /a > commercial enterprises will not have the form of all electric business enterprises or all traditional chain retailers. For a chain retail enterprise, it must be done by traditional shops and e-commerce. It seems that the electricity supplier is antagonistic to traditional business, but there is actually no antagonistic relationship, and more is integration.

The electricity supplier only enriched the retail channel.

So the key to the future competition between the electricity supplier and the traditional business is the contention of the retail main channel.

Of course, the resources of enterprises are invested in the main retail channel. If e-commerce is the main retail channel for future enterprises, then it is right for enterprises to reduce the number of original stores and increase the input of e-business. Otherwise, the consequences of reducing the stores must be the stagnation or even retreat of sales revenue.

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