Many city girls who love beauty can not afford to buy branded clothing, so opening cheap brand clothing stores caters to the needs of this group of consumers. Brand clothing Most of the reasons for selling at a fair price are direct selling, changing seasons or breaking codes, but there are absolutely no other problems in quality and style.

　　 Shop location It's rather difficult. If you choose to open a shop in a city's high end business district, the rental of the store is very expensive, and the profit margin is very limited, so it's almost impossible to make money. And the low price of the low rent business district will reduce the overall brand image of the store. Therefore, the location is best in the middle and the middle business district, so the rent is reasonable and the customer level is relatively relaxed.

In addition, we can not ignore some of the consumer's vanity psychology. Even if you run genuine brand clothing, they will think that the price is not good enough.

　　 Brand reputation It must not be vague. If the genuine brand can not be mixed with other brands, it will make customers feel cheated and never come back again.

Prices must be cheap, usually lower than the high-end stores 30%-50% or so, only preferential prices can attract consumers to buy, so as to achieve the goal of small profits but quick turnover. Good service attitude is also the key to success of a small store. To treat customers is only generous and sincere to retain repeat customers. At the same time, it can not be because of the high price of the brand clothing that they do not have in the exclusive store, they do not care about after-sale service. Only after adequate after-sales service can we establish the prestige of the store brand.

Cheap brand stores, which are cheaper on the basis of their own goods, are best placed to make one or two profit making activities a month. This will not only make customers feel that they are really cost-effective, thereby increasing the rate of word transmission and expanding sales volume, but also making some consumers who think that the goods in the cheap brand store are still very expensive.

For a particular brand, people are usually relatively fixed. Therefore, by giving some special cards to repeat customers, it can also ensure the stability of the consumer group.