Although Nike, a famous sports brand, has many franchised stores in Singapore, it also opened the largest flagship Nike flagship store in Southeast Asia on the 19 day in the wake of the downturn. It covers an area of 8000 square feet and two stories high, which is the first Nike sports brand owned by Nike in Singapore.

Wang Zeyao, Nike brand manager, pointed out that, because the flagship store is a direct store of Nike, at least 15% of the products are exclusive and will not be found in other franchised stores of Nike Ju.

Wang Zeyao believes that although many people hold a negative attitude towards the current economic boom, Nike feels that this is a good time to enter the market because it sees many business opportunities.

Of course, Nike is confident of its products and services, and more importantly, it hopes to bring about changes in Singapore's sports retail situation for the sake of fresh shopping ideas. Therefore, no matter what the economic boom is, these are long-term prospects for Nike.

Wang Xiaonan: editor in charge