< p > the world cup came to a close with the German team winning the championship. What is interesting is that the competition between Adidas and Nike's two World Cup sponsors is delicate. Some media described it as "Adidas 2:0 defeated Nike", meaning that the sponsors of the two teams in the World Cup finals are German sports brand Adidas. < /p >
< p > < strong > < a > href= > http://sjfzxm.com/news/index_f.asp > > four > /a > once a big money burning trip > /strong > /p >
Adidas and Nike are the two giants in the market for football products with a sales scale of more than 5 billion US dollars in P, and the total market share is over 80%. In recent years, Nike has been threatening Adidas's leading position, including in the Western European market. < /p >
< p > since 1970, the official use of the world cup has been Adidas brand. According to media reports, this year's Brazil World Cup finals 32 teams, Nike is the sponsor of 10 teams, Adidas sponsored 9 teams, Nike for the first time in the number of teams defeated the Adidas. But in the World Cup finals, two teams will be wearing Adidas Jersey, the first time since 1990. < /p >
< p > although Nike sponsored team failed to enter the World Cup finals, its chief executive, Mark Parker, said that in most countries, Nike football shoes sold more than Adidas, and the sales growth of football products in the current fiscal year is expected to represent a 21% increase in 2013/14 fiscal year. < /p >
< p > < strong > > a href= "http://sjfzxm.com/news/index_f.asp" > domestic < /a > football football brand long absence. < /strong > /p >
< p > "domestic sports brand has not done well in football field." Sports brand industry expert Ma Gang tells Yangcheng Evening News reporter, before this, Lining, Anta and so on have launched the soccer series, but because the sale is not good, finally has been cut down. < /p >
< p > Ma Gang pointed out that at present, the consumption of football products is very small in China, and the market share is small in itself, which can not accommodate the competition of many manufacturers. "Football market is very small, even for Nike and Adidas, the sales volume of this product line is not high." < /p >
< p > in fact, not only is football, but in China's current sports brand segmentation market, the sales situation of professional line is not good. "The largest proportion of sports is the basic movement. The first sports area is comprehensive sports, and now there are more comprehensive training. Sales of products in this area account for about 30%; the second largest item is running; the third item is basketball. Sales such as tennis, table tennis, badminton and so on are very common. Product line sales in the professional field are not good, and the people prefer the comprehensive sports equipment. Ma Gang said. < /p >