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The "China's most popular women's shoes brand selection campaign" launched jointly by the China shoes net and the Chinese shoe manufacturing center and the China Women's shoe brand research center is in full swing. As of 07, 20, 2014-2015 netizens have voted for more than 12 million times, and the response is unprecedented.

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< p > from the organizers, we know that this year's selection activities have attracted nearly more than 900 enterprises or brands. There are BELLE, Daphne, Saturday, etc. < a href= "http://sjfzxm.com/news/index_c.asp" > women's shoes < /a > giant crocodiles. There are also Bao Manni, buddy, Yis Q and other cutting-edge representatives.

Li Yu, a market analyst with China shoes net brand research center, said that at the present stage, the domestic women's shoes market is full of beautiful and colorful brands. The number of brands has broken through 3000. Although there are certain differences in brand styles and product positioning, they are mostly concentrated on the routes dominated by Western Europe and Japan. The promotion of local culture is slightly missing. The brand of women's shoes with Chinese culture is less. This also requires market guidance and encouragement.

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< p > > a href= "http://sjfzxm.com/news/index_c.asp" > brand < /a > is the source of the enterprise, and culture is the cornerstone of the brand. The brand without its cultural heritage is mostly fragile. This is also one of the reasons why it is hard to see the brand of Chinese women's shoes at the high-end market level of International Women's shoes.

In China, the concept of "men wear brands and women wear patterns", which is regarded as a standard by many consumers and enterprises, is affecting the development of women's shoes industry in China.

Although the style is regarded as the vitality of women's shoes enterprises, it is very sad to ignore the introduction of brand culture.

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< p > in recent years, the development of women's shoes industry in China has been developing very fast. Many enterprises have invested a lot in design. However, while women's shoes industry pays attention to the design, they also need to invest more in the degree of refinement.

Differentiated product positioning, excellent product quality, unique brand culture and so on all need enterprises to pay attention to, especially brand culture construction. Li Yu, a market analyst of China shoes net brand research center, suggests that "a href=" http://sjfzxm.com/news/index_c.asp "> shoes enterprises < /a > must actively focus on local culture, so as to better highlight the unique charm of Chinese women's shoes brand in the international women's shoes market game.

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