"P", when traditional stores are closed, experiential shopping centers are popular.

Cinemas, KTV, brand restaurants and other businesses have also become the new favorite of shopping centers.

However, it is not that every major "experiential" business can be recognized by consumers, and different shopping centers in the region also show different business scenarios.

Experience business, is it a cure for poison or thirst for life or a life-saving medicine? < /p >

< p > to every shop in Beijing's halls, the first thing to be seen is a large picture called "the flourishing development of the shopping hall in China", which introduces the layout of Hua Tang shopping mall in China at present.

However, this picture is somewhat ironic with the promotional banners of the "closed shop gratitude SALE" everywhere now.

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Last weekend, P walked into the North Garden store, which is closed in August 31st. Besides the special floats, many brand counters have been emptied, and some unknown brands specializing in middle-aged and elderly customers have been temporarily settled.

Apart from the fact that the supermarket on the ground floor is still flowing, there is still very few people in the mall even though there is a sales promotion before the shop is closed.

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< p > this is not the first store closed in Beijing, < a href= "http:// m.pmae.cn/news/index_c.asp" > Hua Tang < /a >. In April this year, the Wangjing shop of Hua Tang shopping mall officially closed for eight years.

According to people familiar with the matter, the Xizhimen store will also close shop in the future.

According to the person familiar with the matter, the main reason for the closure of the shop is the continuous loss of performance.

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< p > as an old department store chain, it has been a sight for a while. However, with the impact of electricity providers and consumption patterns in recent years, Hua Tang has gradually changed from the market leader to the market knockout.

Li Mutian, senior commercial real estate consultant and director of Beijing ocean orient Business Management Co., Ltd. introduces that the biggest problem is the single and uncharacteristic brand.

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< p > every shop in Hua Tang is basically a unified configuration. The first floor is the Hua Tang supermarket. The first floor is < a href= "http:// m.pmae.cn/news/index_c.asp" > Jewelry < /a > cosmetics and a href= "http:// m.pmae.cn/news/index_c.asp" > footwear < / a >, the two level is women's clothing, the three floor is men's wear and sports brand, part of the hall's four floor is household appliances and dining.

Careful observation shows that many brands in the hall are not famous, but the styles of clothing are relatively old.

The most distinctive supermarket in Asian Sports Village has not been fully recognized in some areas. The supermarket is the most important channel to drive its entire store sales performance, like the one with better performance.

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< p > Li Mutian revealed that the format and brand of Hua Tang had been unable to adapt to the current market. According to his understanding, in order to boost the sales performance of the Beijing District, Hua Tang's excellent Chengdu top management team was pferred to Beijing. The team of Hua Tang Beiyuan shop also wanted to adjust the storefront at the beginning of this year. However, the adjustment is a complicated process and needs a period of time to achieve.

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