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Thailand Garment Manufacturers Brand Promotion To Lock ASEAN Market

2014/7/30 12:28:00 32

Thailand Garment ManufacturersBrand PromotionASEAN Market

< p > > a href= "http://sjfzxm.com/news/index_p.asp" > Thailand < /a > clothing business association recently pointed out that before the completion of the ASEAN Economic Community (AEC), in order to seize the market opportunities, Thailand garment manufacturers began to promote their brand products to ASEAN countries, and some manufacturers have pferred their production bases to neighboring countries.

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< p > Yupai ya, President of Thailand garment business association, said that Thailand garment manufacturers should enhance their own advantages in order to participate in international market competition, such as improving production and manufacturing, adapting to diversified market demands, and providing high-grade and diversified fabric products.

At the same time, Thailand garment manufacturers strengthen personnel training, pay attention to the upgrading of production processes and upgrade the modernization of equipment. These measures have made some garment brands in Thailand gradually become famous in Southeast Asia.

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< p > Yu Ya Ya said that at present, Thailand has 20~30 self created brands to enter the ASEAN market. These brands hope to expand their popularity before the ASEAN Economic Community officially completed in 2015.

However, Thailand's clothing brands are still inferior to Singapore and Malaysia brands in terms of market competitiveness. The two countries have entered the ASEAN market, although the number of ready-made clothing brands has been less than Thailand, but the number of branches in the ASEAN region is higher than that of Thailand, and the market visibility is higher. Therefore, compared with Thailand brand, it has achieved greater success.

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In recent years, the garment manufacturers of < p > a href= "http://sjfzxm.com/news/index_p.asp" > Thailand < /a > have realized the importance of developing ASEAN market.

From the perspective of progress, its market development speed is relatively fast.

These manufacturers have confidence in the development of Thailand's garment brands in the ASEAN market this year. They believe that Thailand's clothing design is diversified and the quality of sewing is good. These advantages make their products well received in Burma, Laos, Kampuchea and Vietnam.

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At the same time, OEM, a garment ordering Foreign Trade Company (P), has also recently adjusted its business strategy to improve the diversified production capacity of processing products, upgrade processing technology, upgrade processing equipment, and pfer production plants to neighboring countries to reduce labor costs, so as to expand exports with preferential tariff treatment from neighboring countries.

At present, 21 garment manufacturers in Thailand have set up 29 garment processing factories in their neighbouring countries.

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< p > > a href= "http://sjfzxm.com/news/index_p.asp" > Thailand < /a > Clothing Business Association expects that Thailand's clothing exports will increase by 3%~5% over the previous year and the export value is about 84 billion baht.

Garment exports in the first 5 months of this year increased by 2.7% compared with the same period last year. The industry is confident that exports will increase every month in the second half of this year.

< /p >

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