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Shanghai'S Major Shopping Malls, Department Stores, Off-Season Customers, "Smart Tricks" Repeatedly Appear

2014/7/30 17:01:00 19

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Shanghai Shopping Mall Off-Season Marketing

after the first half of every festival, the traditional retail business entered the low season in July and August. Business newspaper reporters yesterday learned that in the off-season, the major businesses in Shanghai were not idle. Some shopping malls formed their own word of mouth through their own festivals, and made them into distinctive marketing brands. Some of them made new marketing campaigns by emphasizing the change of summer vacation, emphasizing the shopping experience of consumers. Others also made use of already existing holiday promotions to add color to off-season marketing. 
 the "8. 3 men's Day", pioneered by the first eight hundred companion, arrived on schedule this year and opened the curtain of marketing. Almost covers many famous brands in clothing stores. 
Less than P, it is worth mentioning that the first eight hundred partners, with the help of WeChat service number, launched the online discount promotion activities for the first time. Among them, cosmetics, watches, kitchenware, small household appliances, a total of 72 477 super value merchandise limited panic buying; covering women's clothing, men's wear, women's shoes, sports and children's 66 well-known brands, the introduction of as low as 70 percent off brand discount coupons, limited time kill, are specially tailored for WeChat channel. 
 annual brand activity of the Oriental Shopping Mall "2014 Oriental Jazz Festival" has also been launched recently. This Jazz Festival is called "dream Dream", which aims to interpret dreams with music. The event will invite the "voice of the Chinese dream" player, Russia's renowned jazz dance group Lucky Dance Group, and the most experienced Shanghai percussion ensemble. It will bring a new audio-visual trend to fans every Friday and Saturday, August 16th. 
 > a href= "http:// m.pmae.cn/news/index_c.asp" > shopping mall < /a > indicates that as a traditional summer activity, the "Oriental Jazz Festival" has been going on for 10 years. Now it has become a in festival for city squares, which integrates people, entertainment, fashion and leisure as a whole. It offers a carnival party full of youth and vitality for the Xuhui summer commercial circle. 
 the seventh day of Valentine's Day is approaching this weekend. The summer of the new world < a href= "http:// m.pmae.cn/news/index_c.asp" > summer marketing < /a > second wave activities will also begin in August 1st, and the activities will continue until August 10th. It is reported that this activity adopts the vertical reduction method, 99 reduction 60, the lowest 4 fold. To celebrate the Tanabata Festival, the New World Studios will launch a special event of 2 people viewing only 77 yuan. 
 to attract tourists from summer vacation, especially in the summer vacation, Shanghai Paris spring recently launched the "paradise" plan, which will be held at the store to promote the "happy table tennis" promotion to the PK competition. 
 > the New World Department Store Director, "a href=" http:// "m.pmae.cn/news/index_c.asp", "Gu Zhao Zhi" /a, said that Paris spring's "paradise" plan aims to give consumers a brand new shopping experience. "Happy table tennis" is only a beginning of the plan. In the future, the mall will regularly organize various kinds of family friendly entertainment activities to interact with consumers. 
 "the company has begun upgrading the 42 stores nationwide, adding entertainment and leisure facilities. At present, the upgrading of Pujian store in Shanghai has begun, and the upgrading of other stores is also proceeding closely. We hope that the new world department store will become the first choice for family entertainment, interaction and shopping in the future. Compared with before, consumers will have more choices to shop, not just to buy things. "