< p > especially in today's < a href= "http:// m.pmae.cn/news/index_c.asp" > brand < /a > forest, excessive commodity and intensified market competition, shaping brand personality style and creating a good shopping environment are the top issues of all brand marketers.

Then, how can we properly grasp the external space of a brand concept and how to create the fashionable atmosphere of "she"? < /p >

< p > I think the following points should be the same principle: < /p >

< p > 1. Clear brand positioning (age, occupation, style, price, variety, etc.) and pursue self (brand) cultural environment.

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< p > two, mastering consumption < a href= "http:// m.pmae.cn/news/index_c.asp" > shopping habits < /a > trend flow, disseminate brand visual information (shop windows, graphics, etc.) < /p >

< p > three, reasonable distribution of effective space, enabling the consumers to enter the brand space and browse every commodity.

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< p > four, < a href= "http://? m.pmae.cn/news/index_c.asp" > create "/a" comfortable atmosphere, treat the product owner.

Even a sofa, a hook and a cradle will make consumers feel good and warm.

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< p > five, reasonable lighting, moderate sound effects, and easy visual experience will bring brilliant brand culture and spirit into full play.

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< p > six, ornament items, props, etc., must conform to the brand environment appeal, rather than fine, do not wear; hue (color) ornaments, pay attention to coordination or contrast difference.

Colorless ornaments, pay attention to texture.

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< p > seven, the overall decoration is simple and varied, from the top of the canopy, side walls, window, closely around the brand positioning, brand logo......

And so on and so on. When you enter the world, you will be deeply infected by the ubiquitous warm atmosphere.

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< p > eight, store display, abundant but not complex, simple but not empty, tangible and complete, changing and orderly.

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< p > nine, construction safety, fine workmanship, reasonable assembly, no hidden danger.

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< p > of course, these are only guidelines for hardware environment design or decision making, and on this basis, "software" - people (Guide buyers) is the key to brand building.

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< p >, therefore, a successful brand is a very systematic and complete project, which needs every link to get more vitality.

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