"P" here, the world "a target=" _blank "href=" //m.pmae.cn/ "> clothing < /a > a target=" _blank "href=" //m.pmae.cn/ "> shoes" cap net "is introduced to you in 2016 China Network Limited sale market or breakthroughs 180 billion.

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"P" recently, AI Consulting Group published the first China Internet time sale market research report through official website.

According to the report data, in 2013, China's network time sale market reached 37 billion 800 million yuan, an increase of 100.5% over last year. This is the three digit growth of the special sale market since 2008, and vip.com has led the Chinese special sale market with 38.1% market share.

AI predicts that the size of China's Internet time sale market will exceed 180 billion magnitude in 2016.

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< p > report indicates that China's "a href=" //m.pmae.cn/news/index_s.asp "online retail" /a "market has presented three main formats, namely, Taobao Tmall platform mode, Jingdong traditional B2C mode and vip.com sale mode.

The report focuses on the analysis of the Internet time sale mode represented by vip.com.

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< p > report, the Internet time sale mode originated from the French name discount network Vente-privee.com.

The characteristics of the sale mode come down to three points: "select brand + deep discount + limited time limit", specifically refer to the regular introduction of all kinds of high quality products in the form of B2C, and sell them to the members of the website at the price of 1-5 discount.

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< p > 2008 "special sale" this unique network sale mode was introduced into China by vip.com, in just six years, it has grown into one of the three major electricity suppliers in China.

The reason is that AI analysis thinks that China's network time sale market is developing rapidly. The external cause lies in the "massive accumulation of offline tail cargo and the rapid development of online shopping platform". The internal reason lies in the "user's ability to increase consumption and purchasing power and the enhancement of demand for brand goods".

As we all know, China is a big manufacturing country, and all kinds of garments are a target= "_blank" href= "//m.pmae.cn/" > shoes and hats "/a" bags and suitcases. There are abundant sources of mainstream products. At the same time, the sensitivity of Chinese consumers to prices is the highest in the world.

These can be described as "selected brands, deep discounts, limited time" feature "special sale" rooted in China's natural soil.

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