< p > > many a href= "http://sjfzxm.com/news/index_c.asp" > shopping center < /a > do not pay attention to the overall coordination, resulting in a kind of unable to say, the shopping center's image design starts with the theme element of shopping center.

First, we should determine the tonality of shopping centers according to the location of shopping centers.

For example, the shopping center of community life reflects the warm theme; the fashion shopping center reflects the fashionable avant-garde theme.

Then, on the basis of tonality of shopping centers, all elements of environmental design, Mei Chen, PR activities, advertising pictures and so on should reflect the theme tonality.

When each element reflects the tonal uniformity, the temperament and image of the shopping center will be formed.

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< p > do not think that every element in the shopping center can be placed and posted at random. Each of its props is an important element of tonality. It has its unique functions, such as sculpture, indicating system, street lamp, garbage bin, leisure chair, greening, craft ornaments and painting pieces.

We can not simply set up street lamps for the need of street lamps, and need leisure chairs to set up leisure chairs. This can only satisfy its use function, but can not unify the brand tonality of shopping centers.

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All elements of < p > a href= "http://sjfzxm.com/news/index_s.asp" > shopping center < /a > should be integrated and unified in a coordinated manner to show its brand positioning. The purchase and design of all elements should not be separated from each other. It should be integrated and complete the brand positioning needs of shopping centers at the same time of completing the functions of the objects themselves.

To put it plainly, fashion oriented shopping centers only have their shopping guide, signboards and street lamps fashionable. Shopping centers can only be fashionable. The shopping center with warmth as the theme can only reflect the warm atmosphere of the shopping center only if all the leisure chairs, garbage cans and greening are warm. The high-end shopping mall can only display the high-end and noble atmosphere of all sculptures, ornaments, paintings, even toilets and other small details, so that the high-end atmosphere of the shopping center can be incisively and vividly.

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< p > < < a href= > http://sjfzxm.com/news/index_x.asp > > regret < /a > is, many shopping centers now only remain in a garbage bin because of the need for trash cans, and need a street lamp to place a street lamp. This way of thinking can only solve the functional needs of the shopping center consumers, but can not form the brand tonal and positioning of the shopping center.

The above is the relationship between the details of shopping center and brand image today.

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