China's leading international sportswear brand enterprise -- China Kappa (China) group (China) Co., Ltd. announced its marriage with China's entertainment industry leader, Huayi Brothers.

This seemingly unusual alliance is a bit of an expectation because of the unusual development path of Kappa China, because Kappa's many market activities in China have been deeply rooted in the sword, but also because the Chinese industry in the context of the global economic crisis needs a lot of bright colors.

At the moment of entertainment, despite the rampant spread of the economic crisis, entertainment, as an industry, shows strong momentum of development.

At this time, the hands of entertainment giant show the Kappa China's keen perception and accurate judgement of consumer demand.

But is that just so?

Does this move indicate that Kappa China has officially entered the entertainment industry in an all-round way?

Of course not!

Looking at the whole picture, through in-depth analysis of this cooperation, we can easily find that Kappa still highlights the core of its sports, fashion, sexy and taste, and unswervingly practices its differentiated marketing mode which has always been advocating, but it reflects the strategic evolution signal of China's trend.

More information about shoes and hats, and then enter Wang Xiaonan.