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Why Does Zhuzhou Women'S Trousers Produce More Than 300 Million Annually But Can'T "Grow Tall"?

2014/8/11 16:09:00 15

ZhuzhouWomen'S TrousersBrand

< p > here the world is < a target= "_blank" href= "//m.pmae.cn/" > clothing < /a > a target= "_blank" href= "_blank" > shoes "< hat > net" is introduced to you with no own "Zhuzhou" women's trousers annual output of more than 300 million but not tall.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201408/11/20140811041334_sj.JPG "/" < > > "


< p > August 8th, in the Jinlun market of the Lun song District, more than 50 women's trousers manufacturers in the city showed the sample of women's trousers to the more than 100 clothing agents nationwide by way of T show.

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< p > "Zhuzhou women's trousers do not have their own 'DNA'.

In August 8th, the Zhuzhou women's trousers Summit Forum was held. The clothing agents from all over the country, < a target= "_blank" href= "//m.pmae.cn/" > textile "/a", heads of enterprises and design studios, together with the heads of local enterprises, are in the process of developing the future of Zhuzhou women's trousers.

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< p > there are 3075 women's trousers production and processing enterprises in Zhuzhou. The annual production of 366 million 830 thousand pairs of trousers is 30 billion yuan.

However, due to unclear location and lack of brand, Zhuzhou women's trousers have been difficult to reach the high-end market, and it is difficult to compete with women's trousers in Guangzhou, Zhengzhou and Hangzhou.

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< p > many people from the coastal design studio believe that most of the women's trousers in Zhuzhou are imitation products, and the brand style is not clear enough, that is to say, there is no "DNA" of their own.

"Many enterprises do not have a clear positioning of users, products from more than 20 years of age to more than 60 year old middle-aged and elderly people."

Li Xiaoyong, an agent from Zhengzhou, said.

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< p > Yang Jianying, an agent from Tianjin, suggested that "a href=" //m.pmae.cn/news/index_f.asp "> Zhuzhou women's trousers < /a > production enterprises should create their own design team and carry out differentiated development. The design studio should return from the marketing to the design itself, and design more good products for the enterprise.

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< p > the responsible person of the new Lun song group said that the development of women's trousers in Zhuzhou has the foundation, status and space. In the future, the famous brand products will be the leading enterprises and the backbone enterprises will be built. With the breakthrough of "< a href=" //m.pmae.cn/news/index_s.asp "> brand < /a > Design and operation, the industry will be optimized and enterprises should be guided to develop" e-business ".

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