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Wangfujing Department Store Will Set Up Mobile Cash Register To Greatly Increase Consumption Experience.

2014/8/13 12:54:00 4

WangfujingDepartment StoresConsumption Experience

< p > walk out of the fitting room and settle the bill directly through the iPad payment on the hand of the waiter. There will be some promotional items for your favorite products on the cell phone. The clothes on the electronic screen of the clothing store can be selected at any time for the year.

This new shopping model will soon become a reality in Wangfujing department store.

After holding hands with Tencent WeChat, this year, Wangfujing department store again overweight mobile a href= "http:// m.pmae.cn/news/index_c.asp" > Terminal Marketing < /a >.

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Yesterday, Wangfujing department store announced at the supplier conference that P will launch a comprehensive strategic pformation and gradually launch new mobile terminal services, such as handheld mobile workbench, exclusive housekeeper service and local interactive service.

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< p > mobile workbench, exclusive housekeeper and local interaction are the latest services of Wangfujing department store.

The mobile workbench is that Wangfujing department store will provide sales personnel with iPad and other tablet computers as handheld terminal, which not only has the function of stocking, tally, pfer goods, but also can be used as an online settlement tool. "Before customers try to finish their clothes, they want to settle accounts at the checkout counter, and later customers can pay online through the tablet computers in the sales staff's hands at the door of the fitting room."

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< p > > a href= "http:// m.pmae.cn/news/index_c.asp" > Wangfujing < /a > department store < a href= "http:// m.pmae.cn/news/index_c.asp" > Electronic Commerce < /a > Liu Chunji, director of the Ministry of Commerce, said that at the end of this year, Beijing Wangfujing department store and Shuang an emporium will take the lead in configuring the mobile workbench, and the other 32 shopping malls under Wangfujing's department store will also be gradually promoted.

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< p > exclusive housekeeper is the big data application service launched by Wangfujing department store. It will recommend goods and businesses intelligently according to the past consumer records, occupation information and location track in the shopping mall. Local interaction will expand the extension of the shop floor. Apart from the ordinary shelf goods, Wangfujing department store will add special display equipment in the counters to display the past hot products and upcoming new products. "Later, in a clothing store, consumers can buy all the clothes of the year, and no longer be limited to only a few hundred shelf products."

Liu Chunji said that the two new services will also be officially unveiled before the end of this year.

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< p > in addition, Wangfujing department store plans to work together with suppliers to build one-stop mobile consumer service.

"People visit the shopping mall but do not mention anything in their hands. All goods purchased will be delivered to the home within 24 hours."

Liu Chunji said that this kind of new service form, which maintains personal shopping experience without losing the convenience and speed of online shopping, may become a reality this year.

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