The industrial Journal of Economic Daily published in August 13th.

This article analyzes the deep-seated reasons, the market pressure and the way out for the development of local casual wear, which provides a reference for the pformation and upgrading of local casual wear and finding a new way out.

In recent years, with the increase of upstream raw material products and appreciation of RMB, China's textile industry has become more and more important.

The industry is facing unprecedented difficulties.

The author believes that in the face of challenges, garment enterprises need to work hard to enhance their attractiveness to consumers.

First, we should make clear the orientation of development.

If enterprises want to have a long-term development vision, they should make the best choice according to their own advantages and market demands, and extend the upstream and downstream industrial chain and commodity chain in good time.

Two, we can explore new business models.

Enterprises should strengthen the online layout, rationally allocate resources and logistics supporting facilities, and smooth the channels under the online and offline channels.

Three, we should attach importance to brand building.

Brand is an important intangible asset. We should attach importance to brand building and upgrading, enhance the market competitiveness and international influence of enterprises, and help enterprises get out of the predicament of OEM and low-level vicious competition.