The performance is better than expected, mainly due to the group's optimization of product mix, the promotion of higher profit margins and the proportion of competitive footwear products, coupled with the increase in the income generated by e-commerce and XTEP children's products.

But during the period, XTEP's profits declined, announcements showed that the company made a profit of 284 million yuan in the first half of fiscal year 2014, compared with 341 million in the same period last year, down 16.63% compared to the same period last year.

The gross profit margin of the group increased by 2.3% yuan to 862 million 100 thousand yuan (the first half of 2013: RMB 843 million 100 thousand yuan), and the gross gross margin increased by 0.2 percentage points to 40.4% (40.2% in the first half of 2013).

Combination.

In addition, according to the announcement, as of June 30, 2014, the total net assets of XTEP group increased by 2.7% to RMB 4 billion 627 million 300 thousand yuan (up to December 31, 2013 RMB 4 billion 505 million 700 thousand yuan).

The debt ratio remained at 22.4% low (up to 20.9% in December 31, 2013).

The net cash and bank balance of the group was 2 billion 268 million 300 thousand yuan (up to December 31, 2013 RMB 2 billion 863 million 100 thousand yuan).

The announcement shows that XTEP's industry chain has been further integrated in order to improve production flexibility and supply chain management efficiency, so as to enhance production cost monitoring.

The first phase of the construction of the Anhui factory building in the group was completed in 2013 and was formally put into operation. With the production facilities in Quanzhou, Fujian Province, the internal production ratio of shoes and clothing was 62% (69% in the first half of 2013) and 30% (not 17% in the first half of 2013).

To further enhance production efficiency, the Group continues to acquire real-time market information through the distribution resource system, so as to adjust the production schedule and respond quickly to the latest trends and demands of the market, thus controlling costs and protecting profits.

This will also greatly reduce potential inventories.

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