The semi annual report showed that in the first half of the year, the main business revenue of the company reached 2 billion 962 million yuan, down 20.11% compared to the same period last year, and net profit was 179 million yuan, down 19.61% compared with the same period last year.

Although not yet out of the ebb tide, the decline in performance has narrowed significantly compared with last year.

In the second half of the year, the United States and the United States will gradually allow franchisees to conduct management integration as well as direct stores, and tap the potential of the three or four line market with the help of franchisees.

The United States believes that in the strategic pformation of O2O, the United States barrack system store has greatly improved from brand experience, product innovation, channel upgrading and store operation, but the whole has not yet effectively formed resultant force, and the level of management standardization and refinement still needs to be improved.

For joining the market part, the United States believes that the three or four line franchise market still has potential to tap, but when developing new franchised stores, the United States will not continue the old road.

The US side said it would copy the direct store management mode to join the market.

For the network layout of franchising and direct battalion, Smith Barney will set up a sales subsidiary in the first tier cities and open a direct store to radiate the surrounding and two or three line markets.

In an industry

It seems that the industry has no obvious signs of improvement, it is expected that in the three quarter, the US bond business performance is still downward pressure, but the United States at present the correct pformation strategy will probably usher in the fourth quarter of the company to usher in a turning point, and in the industry to pick up the opportunity to rebound.

XTEP closed 2 billion 135 million stores in the first half of the year, closing 50 stores

XTEP International announced yesterday that the company's revenue in the first half of 2014 was 2 billion 135 million yuan, up 1.8% from a year ago.

The profit attributable to ordinary share holders is 284 million 200 thousand yuan, down by about 56 million 700 thousand yuan, or 16.6%.

Profits shrink because XTEP has increased advertising and promotion costs.

In the first half of this year, the above cost of XTEP was 267 million 100 thousand yuan, a significant increase of 41.1% over the same period last year.

The stock of XTEP was 777 million 800 thousand yuan, up 181.8% from the same period last year.

The reason for the sharp increase in inventory is that XTEP explains that it is because the industry is expected to continue to recover in the second half of the year, resulting in increased production.

Due to the increase in the average surplus of the storage period, the

During the period, the turnover time increased 8 days to 94 days.

In the first half of this year, the total number of retail outlets of XTEP brands was 7310, compared with 7360 in the end of December 2013, compared with 7360 in the second half of the year.

By the end of this year, the number of XTEP's retail outlets will remain at 7300~7400.

The latest order will show that the order volume of XTEP in the first quarter of 2015 will be increased by a small number of units compared with the same period in 2014.