August 2014 28-30, the nineteenth China (Wenzhou) International leather and Shoe material shoe machine exhibition 2014 China International Leather Fair and 2014 China (Wenzhou) International Sewing / garment equipment and accessories exhibition held in Wenzhou International Convention and Exhibition Center. Relying on the advantages of Wenzhou's light industry highland, the three exhibition will cover shoe leather. clothing The related industries such as luggage and bags jointly deduce the international annual industry event of products, technology, fashion and networking resources.

The total exhibition area of the exhibition is 40000 square meters, with 1400 standard booths. There are nearly 700 exhibitors from Germany, Italy, Spain, France, the United Kingdom, India, Pakistan, Indonesia, Taiwan, Hongkong, Shanghai, Zhejiang, Guangdong, Jiangsu, Jiangsu, Jiangsu, Fujian, and so on. It is expected that buyers and businessmen from nearly 70 countries and regions will come to the exhibition site.

During the preparatory process of the exhibition, the organizing committee analyzed the needs of the customers, paid close attention to the changes in the industry, increased investment, and made a series of innovations and attempts to enrich the contents of the exhibition and enhance the exhibition effect.

First, focus on cutting-edge hotspots "wisdom" to win the future.

Automation, informatization and networking are becoming the necessary ways to upgrade and adapt to the future development of traditional manufacturing industry. The "machine substitution" is no longer a concept, but a "real phenomenon" that attracts much attention from the industry. At this exhibition, the equipment enterprises represented by Taiwan shoe machine, Wenzhou shoe machine and sewing machinery international brand will offer the technological charm of "machine replacement" to the audience at close quarters, and provide professional manufacturing equipment upgrading solutions for enterprises. In addition, "Guangdong shoes products superior products alliance" the first tour of the global tour, namely the Wenzhou international leather exhibition, which brings together 13 representative furniture shoe materials enterprises from Guangdong area, has carefully screened the latest products with excellent performance and the leading edge of the industry. The environmentally-friendly materials such as water-based synthetic leather will provide more possibilities for the expansion of the application field of the synthetic leather industry; the technology of 3D printing and shoemaking will also be presented for the first time in the exhibition.

Two, a group of famous enterprises gathered in the collection of new products.

　　在行業(yè)內(nèi)具有代表性的知名品牌和企業(yè)悉數(shù)亮相：利宇、鷗利、智達行、正翰、卡斯特、常青樹、信高、孟博、亞金、賽寶、鴻昌(惠凱)、一可、川耕等知名鞋材企業(yè)入駐鞋材館(3號館);國內(nèi)/國際鞋機館(5、6號館)則匯聚了全鋒、大隆、德士馬、永裕、倉橋、陸鑫、奇峰、富工、臺正、積力、誠鋒，益鋐、千附、鉅裕、邦達、志光、海峰、申明、奔隆等品牌企業(yè);溫革、龍躍、中天、華康、宏得利、達旺、臻金、正大利、欣悅、隆源、圣泉、乃偉、鴻海等合成革名企亮相合成革館(7號館);縫制、制衣設(shè)備館(2號館)云集格羅茨·貝克特、杜克普愛華、啟翔、憶捷、川田、百聯(lián)、繁榮、飛越、旭豪、美標(biāo)、康達、永標(biāo)、新杰克、百福等國際、國內(nèi)著名品牌。

Three, the giant talked about Oujiang to lead the shoe leather fashion.

The 2014 fourth China synthetic leather summit and synthetic leather traders' conference, sponsored by China Plastics Processing Industry Association, will be held on the opening day of the exhibition. The elite of synthetic leather manufacturing enterprises from all over the country, including Zhejiang, Fujian, Shandong, Guangzhou, Shiling, Baigou and Anhui, will meet with the leaders of trade circulation. The conference will give a recognition to the "ten strong" enterprises, AAA level credit enterprises, the best honest dealers, the best export enterprises and the most dynamic markets in the 2013 synthetic leather industry of China. In addition, Wenzhou's "review of China's synthetic leather capital" will also be held ceremoniously during the summit.

On the afternoon of August 29th, Wenzhou Organized by the Zhejiang shoe and leather industry association, the "Wenzhou fashion capital" and the "shoes and leather industry at the forefront of --2014" will be hosted by the Dana Exhibition Co., Ltd. in Wenzhou. It will usher in the keynote speech by Chen Shineng, chairman of China Light Industry Federation, Xu Yong, honorary chairman of China Leather Association, Liu Suilong, President of Wenzhou Footwear Association, Wang Zhentao, chairman of Wenzhou Economic Association, Wang Zhentao, chairman of Wenzhou City Federation of industry and commerce, Zheng Xiukang and so on.

"Leather, leather, synthetic leather trend area" is the static display platform for leather products and synthetic leather products, which is well developed by the organizing committee. It is also the "second front" of this kind of exhibitors. It can help visitors to concentrate on finding leather and products needed quickly, and provide leather materials and synthetic leather products with popular materials and colors for next season. At that time, the four display areas of modern city, charming city, camel bell western area and ice covered Wonderland jointly interpreted the fashion and boundless concept of "Ge Shang, no, and domain", showing you the exquisite "leather" tone and the experience of crossing the trend of time and space.

Relying on the industrial advantages of Wenzhou's "China synthetic leather capital", "overseas buyers, China's synthetic leather industry" activities have always been favored by synthetic leather manufacturers and foreign buyers. During the exhibition, the organizing committee will organize buyers and distributors at home and abroad to visit the leading enterprises in Wenzhou, such as leather and leather products Co., Ltd. and Zhejiang dragon jump Technology Co., Ltd., to enhance buyers' understanding of enterprises and products, and promote information exchange and trade.

Four, force mobile Internet platform value upgrade

The fusion of traditional media and new media is the main theme of this exhibition. 組委會通過專業(yè)媒體合作、大眾媒體/戶外廣告投放、同類展會宣傳、自制印刷品郵寄等傳統(tǒng)渠道進行了大量的展會宣傳推廣工作：與展會達成合作關(guān)系的行業(yè)商(協(xié))會、國內(nèi)外專業(yè)媒體及大眾媒體數(shù)量近百家，展會廣告覆蓋雜志、期刊、電視、報紙、車體、廣播等載體;溫州、晉江、東莞等鞋服產(chǎn)業(yè)基地均投放溫州國際皮革展大型戶外廣告、展會紙質(zhì)/電子宣傳資料通過龐大的數(shù)據(jù)庫信息傳遞到海量業(yè)內(nèi)人士的手中......同時，互聯(lián)網(wǎng)特別是移動互聯(lián)網(wǎng)應(yīng)用的不斷普及為展會品牌傳播和效應(yīng)提升帶來了新的機遇，組委會順勢而為，全新改版了展會官網(wǎng)，并投入資金和人力開發(fā)了手機端”微網(wǎng)站“，通過更多的交互設(shè)計，為參展商和參觀商提供了集品牌展示、信息查詢、活動參與、即時互動為一體的新渠道，即刻關(guān)注微信公眾號”溫州國際皮革展“及“溫州縫制展”—— Exhibition business opportunities, "palm" grasp!

Five, in-depth professional market invites buyers worldwide

All along, the invitation of professional buyers has been highly valued by the Wenzhou International Leather Exhibition Organizing Committee. 國際買家邀請團隊通過國外行業(yè)媒體信息發(fā)布、郵件往來、電話邀請、社交媒體互動、國外展會現(xiàn)場溝通等方式邀請了來自歐美、東南亞、非洲、南美洲、澳洲等地近兩千名業(yè)內(nèi)人士登記參觀;國內(nèi)買家邀請團隊除了通過電話、短信、郵件等方式之外，深入全國各大專業(yè)市場展開一對一精準(zhǔn)邀約，已在溫州(浙南鞋料市場、河通橋合成革市場、金泰皮革市場)、廣州(新濠畔鞋材皮革五金批發(fā)廣場、獅嶺(國際)皮革皮具城、中大服裝革市場)、白溝(白溝和道國際商貿(mào)城、白溝箱包交易城、白溝五金皮革城)、義烏(國際生產(chǎn)資料市場、南下朱皮革市場)、柯橋輕紡城、東陽服裝市場、深圳華南城皮革市場、成都金花市場、北京大紅門市場、北方世貿(mào)輕紡城等國內(nèi)主流專業(yè)市場完成對專業(yè)買家面對面邀請工作。 For the tour group, nearly 10 professional buyers from India, Pakistan, Taiwan, Hongkong, Guangzhou, Beijing, Fujian and Zhejiang will visit the exhibition.

Six, attention to customer needs and meticulous service.

The practical function is equipped with exhibitors' bags to save money, time and effort. For the visiting group and overseas buyers, the organizing committee provides hotel reservation, visa consultation, free shuttle bus and other personalized services; the exhibition site will provide Chinese and Western food and Western food supply points; the organizing committee will set up VIP leisure area in area 3 and 6, providing free coffee and tea, so that buyers will have a rest and exchange; the information center set up in hall 5 can provide network and print services for media journalists who participate in the exhibition; visitors can also inquire about hotels, flights, tickets, tours and other related information through the WeChat public address of the exhibition, and arrange tours accordingly. To meet the needs of customers, the organizing committee has carefully designed the hardcover exhibition area with uniform decoration. The newly launched hardcover booth has a simpler and more atmospheric appearance and economy. The upgraded exhibition business service will bring more comfortable and convenient experience to participants.