Yang Zhaohua, President of China Textile Association, said that the home textile industry is undergoing structural adjustment, transformation and upgrading, and the growth rate is slowing down. The domestic textile industry is expected to maintain steady growth throughout the year.

according to introduce In the first half of the year, the home textile industry achieved steady growth. The revenue of Enterprises above designated size increased by 7.7% compared to the same period last year, the growth rate dropped by 0.1% compared with the same period last year, and the export volume of home textile products increased by 6.2% compared with the same period last year, a decrease of 0.8% over the same period last year. Key export markets are gradually warming up in the US, Europe and Japan, and optimistic about the export market in the second half of the year.

Yang Zhaohua is home in 2014 China. textile And excipient exposition as stated above. He pointed out that the traditional channels are facing greater pressure. According to the data of the large retail enterprises of the National Federation of Commerce, the retail sales of bed products decreased by 4.8% in the first half of the year, and the retail sales of towels decreased by 5% compared with the same period last year. The rapid development of e-commerce channels, Tmall mall home textile products in the first half sales increased by 75% over the same period.

It is worth mentioning that the exhibition introduced eight domestic e-commerce platforms, including cross border electricity supplier Lanting Pavilion, and its home textile products are mainly sold to the European and American markets. Some large home textile enterprises in China are also trying to use the platform to export their brands abroad.