Apparel Inc. (NYSEMKT:APP) has been widely discussed and criticized for the start of the spring advertisement in August for the school's return season. The result, of course, has not escaped the legal eye of the British Advertising Standards Authority (ASA) advertising standard administration.

American Apparel Inc. (NYSEMKT:APP) caught a young woman in a short skirt wearing a crooked static movement, showing her underwear and her body clearly.

The British ASA criticized the advertisement for not focusing on short skirts, but "focusing on the hips and groin of young women" to mimic candid style photos and "produce the effects of sexing women of chemical age".

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Apparel Inc. (NYSEMKT:APP) was banned for sixth times in two and a half years by ASA.

At present, American Apparel Inc. (NYSEMKT:APP) has withdrawn the advertisement from official website and photo social media Instagram, but it still refute that this advertisement is not only pornographic, but "showing people's natural, real and unpretentious images."

American Apparel Inc. (NYSEMKT:APP) also pointed out that the advertising hero was 30 years old, and was one of the brand photographers. She did not play the role of underage girl in advertising, and she clearly and agreed with the shooting angle of the advertisement.

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Finally, American Apparel Inc. (NYSEMKT:APP) retaliate hard to say that the ad is not related to the promotion of the return season.

However, ASA said the banned images appeared on the American Apparel website's homecoming season catalog.